LAN Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of LAN Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In LAN Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LAN Airways to benchmark its business & performance as compared to the competitors and industry. LAN Airways is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top LAN Airways competitors and includes LAN Airways target market, segmentation, positioning & Unique Selling Proposition (USP).

LAN Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
LAN Airways Brand Analysis
Parent Company

LATAM Airlines group





Tagline/ Slogan

The charm of flying


One of the oldest airline in operation today

LAN Airways STP
LAN Airways Segmentation

Business men / Leisure travelers

LAN Airways Target Market

Upper middle class

LAN Airways Positioning

Premium airline

LAN Airways SWOT Analysis
LAN Airways Strengths

Below are the Strengths in the SWOT Analysis of LAN Airways:

1. With a fleet size of150+ it serves 30+ international destinations
2. It has a unique cargo-passenger integration with cargo making up of nearly one-third of its revenue
3. It operates as a no frills airline in the domestic Chilean market and hence its demand is drastically increasing over the years

4. It has a unique association with JetBlue wherein customers can buy only one ticket and enjoy travelling on JetBlue and LAN to number of destinations

LAN Airways Weaknesses

Here are the weaknesses in the LAN Airways SWOT Analysis:

1. It has a very well established Cargo service but it is underutilized in the domestic market
2. Though the airline is a big player in Latin American market, it has a weak presence in Asia

LAN Airways Opportunities

Following are the Opportunities in LAN Airways SWOT Analysis:

1. Leverage acquisition of AIRES, the second largest carrier of Colombia
2. Additional revenue from  increasing international cargo traffic
3. It has 100+ subsidiaries and revenue from each of them can be used to further expand business in Asian market

LAN Airways Threats

The threats in the SWOT Analysis of LAN Airways are as mentioned:

1. The airline is dealing with cargo-price fixing investigations
2. Intense competition specially form LCCs
3. Rising aviation fuel prices

LAN Airways Competition

Below are the top 3 LAN Airways competitors:

1. Air France
2. Aerovias de Mexico
3. American Airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to LAN Airways. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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