SWOT analysis of Kingfisher Red analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kingfisher Red SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kingfisher Red to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kingfisher Red is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kingfisher Red competitors and includes Kingfisher Red target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kingfisher Red Brand Analysis | |
|---|---|
| Parent Company |
United Breweries Group |
| Category |
Indian domestic sector |
| Sector | |
| Tagline/ Slogan |
The Choice is Simple |
| USP |
Lowest Price |
| Kingfisher Red STP | |
| Kingfisher Red Segmentation |
Cost Conscious Passengers |
| Kingfisher Red Target Market |
Lower Middle Class / Middle Class |
| Kingfisher Red Positioning |
Low Cost No Frills |
| Kingfisher Red SWOT Analysis | |
| Kingfisher Red Strengths |
Below are the Strengths in the SWOT Analysis of Kingfisher Red: 1. Strong backing by the Promoters 4. Leveraging brand presence of Kingfisher Airlines |
| Kingfisher Red Weaknesses |
Here are the weaknesses in the Kingfisher Red SWOT Analysis: 1. Heavy Debt of Kingfisher Airlines affecting operations 2. Limited number of route and destinations compared to market leaders 3. It has less market share in the Indian industry |
| Kingfisher Red Opportunities |
Following are the Opportunities in Kingfisher Red SWOT Analysis: 1. Middle Class taking to the skies 2. Increasing destinations and reach |
| Kingfisher Red Threats |
The threats in the SWOT Analysis of Kingfisher Red are as mentioned: 1. Strong competition in LCC segment |
| Kingfisher Red Competition | |
| Competitors | |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kingfisher Red. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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