Kingfisher Red SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kingfisher Red analyses the brand by its strengths, weaknesses, opportunities & threats. In Kingfisher Red SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kingfisher Red to benchmark its business & performance as compared to the competitors. Kingfisher Red is one of the leading brands in the airlines sector.

The article below lists the Kingfisher Red SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kingfisher Red SWOT Analysis:

SWOT Analysis of Kingfisher Red

For Kingfisher Red, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kingfisher Red Strengths

The strengths of Kingfisher Red looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kingfisher Red :

1. Strong backing by the Promoters
2. LCC segment is ever growing in the country
3. Only LCC providing meals on board

4. Leveraging brand presence of Kingfisher Airlines

Kingfisher Red Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kingfisher Red SWOT Analysis:

1. Heavy Debt of Kingfisher Airlines affecting operations

2. Limited number of route and destinations compared to market leaders

3. It has less market share in the Indian industry


Kingfisher Red Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kingfisher Red SWOT Analysis:

1. Middle Class taking to the skies

2. Increasing destinations and reach 

Kingfisher Red Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kingfisher Red are as mentioned:

1. Strong competition in LCC segment
2. Rising Fuel Costs
3. Rising Labour Costs


Hence this concludes the Kingfisher Red SWOT analysis.

Continue reading more about the brand/company.

About Kingfisher Red

Kingfisher Red Overview
Parent Company

United Breweries Group

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

The Choice is Simple

USP

Lowest Price

Kingfisher Red STP
Segmentation

Cost Conscious Passengers

Target Market

Lower Middle Class / Middle Class

Positioning

Low Cost No Frills

Kingfisher Red Competitors

1.Indigo
2.Spicejet
3.Go Air
4.JetKonnect


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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