Kingfisher Red SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kingfisher Red analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kingfisher Red SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kingfisher Red to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kingfisher Red is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kingfisher Red competitors and includes Kingfisher Red target market, segmentation, positioning & Unique Selling Proposition (USP).

Kingfisher Red SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kingfisher Red Brand Analysis
Parent Company

United Breweries Group


Indian domestic sector



Tagline/ Slogan

The Choice is Simple


Lowest Price

Kingfisher Red STP
Kingfisher Red Segmentation

Cost Conscious Passengers

Kingfisher Red Target Market

Lower Middle Class / Middle Class

Kingfisher Red Positioning

Low Cost No Frills

Kingfisher Red SWOT Analysis
Kingfisher Red Strengths

Below are the Strengths in the SWOT Analysis of Kingfisher Red:

1. Strong backing by the Promoters
2. LCC segment is ever growing in the country
3. Only LCC providing meals on board

4. Leveraging brand presence of Kingfisher Airlines

Kingfisher Red Weaknesses

Here are the weaknesses in the Kingfisher Red SWOT Analysis:

1. Heavy Debt of Kingfisher Airlines affecting operations

2. Limited number of route and destinations compared to market leaders

3. It has less market share in the Indian industry

Kingfisher Red Opportunities

Following are the Opportunities in Kingfisher Red SWOT Analysis:

1. Middle Class taking to the skies

2. Increasing destinations and reach 

Kingfisher Red Threats

The threats in the SWOT Analysis of Kingfisher Red are as mentioned:

1. Strong competition in LCC segment
2. Rising Fuel Costs
3. Rising Labour Costs

Kingfisher Red Competition

3.Go Air

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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