Mudra Communications SWOT Analysis, USP & Competitors

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SWOT Analysis of Mudra Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mudra Communications

Parent Company

Omnicon Group


Advertising, communications and brand management



Tagline/ Slogan



India’s largest integrated marketing communications and services network



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Three agencies, six specialist groups and eleven strategic business units offer their expertise under four disciplines

SWOT Analysis


1. Strong network in India

2. Strong workforce of 1100 employees

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Expertise and experienced workforce


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.WPP group
2.Publicis Group
3.Interpublic Group

The table above concludes the Mudra Communications SWOT analysis along with its marketing and brand parameters.


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