Hinterland Aviation SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1238

SWOT analysis of Hinterland Aviation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hinterland Aviation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hinterland Aviation to benchmark its business & performance as compared to the competitors and industry. Hinterland Aviation is one of the leading brands in the airlines sector. The table below also lists the top Hinterland Aviation competitors and elaborates Hinterland Aviation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hinterland Aviation SWOT, Competitors, Marketing STP & Brand analysis Table
Hinterland Aviation Brand Analysis
Parent Company

Trailfinders (UK)

Category

International

Sector

Airlines

Tagline/ Slogan

Anytime, Anywhere

USP

Quality of service and safety at cost-effective prices

Hinterland Aviation STP
Segment

Australian National Travellers

Target Group

Middle Class/Upper Middle Class

Positioning

Low Cost carrier

Hinterland Aviation SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hinterland Aviation. Strengths are:

1. Complete ownership of assets – aircrafts, tooling, hangar & terminal
2. Customized packages for tourists – flexible schedules
3. Tie-ups with resorts, mines and dive-boats
4. Experience of and approvals for aircruising flights, aerial photography & survey flights

Weaknesses

Here are the weaknesses in the Hinterland Aviation SWOT Analysis:

1. Small fleet size – 14 planes with combined passenger capacity of 125
2. Highly dependent on domestic tourists
3. Absence in regions except North-east Australia

Opportunities

Following are the Opportunities in Hinterland Aviation SWOT Analysis:

1. Expansion of fleet size and services – increase of regular flights
2. Expansion in rest of Australia
3. Tie-ups with remote resorts in Australia for travel arrangements of tourists

Threats

The threats in the SWOT Analysis of Hinterland Aviation are as mentioned:

1. Domestic competitors – customers not loyal to airlines and choose the lowest prices
2. Entry of private charter services of established players

Hinterland Aviation Competition
Competitors

Below are the top 3 Hinterland Aviation competitors:

1. EDWARDS AVIATION AIR CHARTER AUSTRALIA
2. QANTAS
3. SKYTRANS

The brandguide table above concludes the Hinterland Aviation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hinterland Aviation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: