Pearl Aviation SWOT Analysis, USP & Competitors

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SWOT Analysis of Pearl Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pearl Aviation

Parent Company

Paspaley Pearling





Tagline/ Slogan

Fly smarter, fly charter


Charter services for a wide range of customers and applications



Customers looking for private charters

Target Group

Corporates, Medivac operations, search and rescue, minesite commute and sporting events


Charters for everyone – a wide range of prices and services

SWOT Analysis


1. Large civil contracts with local and federal governments, Defence Department and International Agencies
2. Self-owned flight centre that provides goods transport, aircraft parking facilities

3. Specialised medical service planes
4. Extensive product line (types of planes) as carriers


1. Only charter flights and no scheduled flights
2. Dedicated planes to medical service cause an uncertainty in utilization


1. Entry into scheduled domestic flights
2. Increasing the fleet size and expanding to other regions


1. Intense competition from other low cost carriers
2. Government contracts could be taken by other charters(Adagold Aviation)



1. Adagold Aviation
2. Edwards Aviation Air Charter Australia
3. Skypac

The table above concludes the Pearl Aviation SWOT analysis along with its marketing and brand parameters.


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