ABX Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ABX Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ABX Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ABX Air to benchmark its business & performance as compared to the competitors and industry. ABX Air is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ABX Air competitors and includes ABX Air target market, segmentation, positioning & Unique Selling Proposition (USP).

ABX Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ABX Air Brand Analysis
Parent Company

Air Transport Services Group, Inc.





Tagline/ Slogan

Your most reliable charter solution


Flies express cargo routes for customers in the U.S. and around the world. ABX Air also offers a variety of airline-related training, including dispatch training, flight training, and simulator time.

ABX Air Segmentation

Cargo carriers, chartered flights, training and flight support

ABX Air Target Market

Companies, airlines  and freight carriers

ABX Air Positioning

Economical choice than other carriers

ABX Air SWOT Analysis
ABX Air Strengths

Below are the Strengths in the SWOT Analysis of ABX Air:

1. Among the top three air express company in the U. S. A
2. Operates only privately owned air cargo airport in the world
3. Low maintenance and operational costs due to own airport

4. Tracking systems enable customers to track products and increases customer satisfaction

5. It also provides training and flight support services

ABX Air Weaknesses

Here are the weaknesses in the ABX Air SWOT Analysis:

1.High dependence on DHL (DHL is its main customer)
2.Private ownership can be a concern in operations
3.Cost structure due to own airport with increasing labour and maintenance costs

ABX Air Opportunities

Following are the Opportunities in ABX Air SWOT Analysis:

1.Growing air cargo market is an opportunity
2.Increasing the companys reach through alliances and tie-ups

ABX Air Threats

The threats in the SWOT Analysis of ABX Air are as mentioned:

1. Volatility in crude oil costs
2.Political turmoil in different parts of the world
3.Increasing competition from rival airlines like Atlas air

ABX Air Competition

Below are the top 3 ABX Air competitors:

1.Atlas Air
2.Airnet systems
3.Evergreen holdings

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ABX Air. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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