ABX Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 2019

SWOT Analysis of ABX Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Air Transport Services Group, Inc.




Cargo Airlines

Tagline/ Slogan

Your most reliable charter solution


Flies express cargo routes for customers in the U.S. and around the world. ABX Air also offers a variety of airline-related training, including dispatch training, flight training, and simulator time.



Cargo carriers, chartered flights, training and flight support

Target Group

Companies, airlines  and freight carriers


Economical choice than other carriers

SWOT Analysis


1. Among the top three air express company in the U. S. A
2. Operates only privately owned air cargo airport in the world
3. Low maintenance and operational costs due to own airport

4. Tracking systems enable customers to track products and increases customer satisfaction

5. It also provides training and flight support services


1.High dependence on DHL (DHL is its main customer)
2.Private ownership can be a concern in operations
3.Cost structure due to own airport with increasing labour and maintenance costs


1.Growing air cargo market is an opportunity
2.Increasing the companys reach through alliances and tie-ups


1. Volatility in crude oil costs
2.Political turmoil in different parts of the world
3.Increasing competition from rival airlines like Atlas air



1.Atlas Air
2.Airnet systems
3.Evergreen holdings

The table above concludes the ABX Air SWOT analysis along with its marketing and brand parameters.


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