ABX Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2636

SWOT Analysis of ABX Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Air Transport Services Group, Inc.





Tagline/ Slogan

Your most reliable charter solution


Flies express cargo routes for customers in the U.S. and around the world. ABX Air also offers a variety of airline-related training, including dispatch training, flight training, and simulator time.



Cargo carriers, chartered flights, training and flight support

Target Group

Companies, airlines  and freight carriers


Economical choice than other carriers

ABX Air SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ABX Air :

1. Among the top three air express company in the U. S. A
2. Operates only privately owned air cargo airport in the world
3. Low maintenance and operational costs due to own airport

4. Tracking systems enable customers to track products and increases customer satisfaction

5. It also provides training and flight support services


1.High dependence on DHL (DHL is its main customer)
2.Private ownership can be a concern in operations
3.Cost structure due to own airport with increasing labour and maintenance costs


1.Growing air cargo market is an opportunity
2.Increasing the companys reach through alliances and tie-ups


1. Volatility in crude oil costs
2.Political turmoil in different parts of the world
3.Increasing competition from rival airlines like Atlas air

ABX Air Competition


Below are the 3 main ABX Air competitors :

1.Atlas Air
2.Airnet systems
3.Evergreen holdings

The brandguide table above concludes the ABX Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to ABX Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: