ABX Air SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ABX Air analyses the brand by its strengths, weaknesses, opportunities & threats. In ABX Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ABX Air to benchmark its business & performance as compared to the competitors. ABX Air is one of the leading brands in the airlines sector.

The article below lists the ABX Air SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ABX Air SWOT Analysis:

SWOT Analysis of ABX Air

For ABX Air, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ABX Air Strengths

The strengths of ABX Air looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ABX Air :

1. Among the top three air express company in the U. S. A
2. Operates only privately owned air cargo airport in the world
3. Low maintenance and operational costs due to own airport

4. Tracking systems enable customers to track products and increases customer satisfaction

5. It also provides training and flight support services

ABX Air Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ABX Air SWOT Analysis:

1.High dependence on DHL (DHL is its main customer)
2.Private ownership can be a concern in operations
3.Cost structure due to own airport with increasing labour and maintenance costs


ABX Air Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ABX Air SWOT Analysis:

1.Growing air cargo market is an opportunity
2.Increasing the companys reach through alliances and tie-ups

ABX Air Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ABX Air are as mentioned:

1. Volatility in crude oil costs
2.Political turmoil in different parts of the world
3.Increasing competition from rival airlines like Atlas air


ABX Air Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ABX Air:

1.Atlas Air
2.Airnet systems
3.Evergreen holdings

Hence this concludes the ABX Air SWOT analysis.

Continue reading more about the brand/company.

About ABX Air

ABX Air Overview
Parent Company

Air Transport Services Group, Inc.

Category

International

Sector

Airlines

Tagline/ Slogan

Your most reliable charter solution

USP

Flies express cargo routes for customers in the U.S. and around the world. ABX Air also offers a variety of airline-related training, including dispatch training, flight training, and simulator time.

ABX Air STP
Segmentation

Cargo carriers, chartered flights, training and flight support

Target Market

Companies, airlines  and freight carriers

Positioning

Economical choice than other carriers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ABX Air. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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