Omni Air International SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1204

SWOT Analysis of Omni Air International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Omni Air International

Parent Company

Omni Air International, Inc.





Tagline/ Slogan

We know Aviation


Best Airline for premium charter service offering latest technology

Omni Air International STP


Airlines ,companies and individuals with charter plan requirements

Target Group

High Income consumers and business companies  and airlines


Premium Charter Service

Omni Air International SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Omni Air International :

1. First U.S. non-scheduled air carrier to achieve IOSA registration, the industry’s benchmark for global safety management.
2. Second U.S. airline to obtain 180-minute ETOPS certification “out of the box.”
3. Consists of modern fuel efficient fleets which reduces operational costs

4. Apart from cargo operations the company is also into charter


1.Rapidly changing technology implies greater cost to keep up the premium positioning
2.Forming of new patriot team may lead to dilution in brand equity


1. Growing demand for superior charter service
2.Forming relationship with freight carriers like DHL to carry cargo
3.Changing demographics and economic scenario shifting macro economic trend in favor of charter planes

4.Formation of New Patriot team with other airlines will help in grow business


1. Volatile aviation fuel costs
2. Increasing labour costs is a concern for an already small workforce
3.Inceasing maintenance costs

4.New luxury buses giving airlines run for money

Omni Air International Competition


Below are the 3 main Omni Air International competitors :

1.Global Aviation holdings
2. Miami Air International
3.Evergreen holdings


The brandguide table above concludes the Omni Air International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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