Polar Air Cargo SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1609

SWOT analysis of Polar Air Cargo analyses the brand/company with its strengths, weaknesses, opportunities & threats. Polar Air Cargo is one of the leading brands in the airlines sector.

In addition to SWOT Analysis, the table below also lists the top Polar Air Cargo competitors and elaborates Polar Air Cargo segmentation, targeting, positioning & USP.

Polar Air Cargo

Parent Company

Atlas Air Worldwide Holdings





Tagline/ Slogan



Polar Air’s 98% on-time commitment is unique in the industry

Polar Air Cargo STP


Scheduled and chartered freight services

Target Group

Freight companies and airlines


Premium, on time service

Polar Air Cargo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Polar Air Cargo. Strengths are:

1. Largest fleet of Boeing 747 freighters among U.S. scheduled all-cargo carriers.
2. DHL express owns substantial part and hence provides good business
3. Commitment to operate flights 98% on time – every time
4. Strong existing distribution and sales networks

5. It has won awards in the areas of Performance, Customer Service, Value, Information Technology and Overall Quality


Here are the weaknesses in the Polar Air Cargo SWOT Analysis:

1.Diversification of parent company Atlas air may affect  Future debt rating and future profitability
2.Extremely competitive  market means less market share


Following are the Opportunities in Polar Air Cargo SWOT Analysis:

1. With airfreight industry leader Atlas Air Worldwide Holdings, Inc. as its majority shareholder, good opportunity to diversify into ACMI
2.With DHL as anchor customer , can explore other avenues for revenue generation and have started  non-stop Tokyo – Cincinnati services
3. Continued growth of DHL and our other freight forwarder customers in the intra-Asia region.


The threats in the SWOT Analysis of Polar Air Cargo are as mentioned:

1.Underperformance of international cargo market
2.Volatile fuel costs
3.Political turmoil in different parts of the world

Polar Air Cargo Competition


Below are the top 2 Polar Air Cargo competitors:

1.Cathay Pacific Airways Ltd
2.Delta Airlines Inc

The brandguide table above concludes the Polar Air Cargo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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