Thomas Cook Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Thomas Cook Group

International

Airlines

Let’s go!

Specialization in providing family package holidays.

Leisure and holiday travelers.

Families seeking to go on vacations during holidays, mostly Europe based

Value for money and great in-flight experience

Below are the Strengths in the SWOT Analysis of Thomas Cook Airlines:

1. Oldest travel company in the UK
2. Vertically integrated company operating in hotel and travel agency markets as well
3. Experienced business units

4. Customization and flexibility features are available for designing holiday packages as per needs of individuals

5. Nearly 100 destinations covered catering to nearly 7 million customers

Here are the weaknesses in the Thomas Cook Airlines SWOT Analysis:

1. Persisting long-term debt making it more susceptible to market fluctuations
2. Continued growth of competition means limited market share

Following are the Opportunities in Thomas Cook Airlines SWOT Analysis:

1. Online booking for combined tour packages
2. Growing demand worldwide
3. Recent quarter earnings show positive financial turnaround possible with cost saving initiatives

The threats in the SWOT Analysis of Thomas Cook Airlines are as mentioned:

1. Eurozone economic uncertainty
2. Lower profitability
3. Growing competition from low-cost carriers

Below are the top 3 Thomas Cook Airlines competitors:

1. British Airways Limited
2. Virgin Atlantic
3. Titan Airways