Thomas Cook Airlines SWOT Analysis, Competitors & USP

Thomas Cook Airlines

Parent Company

Thomas Cook Group

Category

International

Sector

Airlines

Tagline/ Slogan

Let’s go!

USP

Specialization in providing family package holidays.

Thomas Cook Airlines STP

Segment

Leisure and holiday travelers.

Target Group

Families seeking to go on vacations during holidays, mostly Europe based

Positioning

Value for money and great in-flight experience

Thomas Cook Airlines SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Thomas Cook Airlines. Strengths are:

1. Oldest travel company in the UK
2. Vertically integrated company operating in hotel and travel agency markets as well
3. Experienced business units

4. Customization and flexibility features are available for designing holiday packages as per needs of individuals

5. Nearly 100 destinations covered catering to nearly 7 million customers

Weaknesses

Here are the weaknesses in the Thomas Cook Airlines SWOT Analysis:

1. Persisting long-term debt making it more susceptible to market fluctuations
2. Continued growth of competition means limited market share

Opportunities

Following are the Opportunities in Thomas Cook Airlines SWOT Analysis:

1. Online booking for combined tour packages
2. Growing demand worldwide
3. Recent quarter earnings show positive financial turnaround possible with cost saving initiatives

Threats

The threats in the SWOT Analysis of Thomas Cook Airlines are as mentioned:

1. Eurozone economic uncertainty
2. Lower profitability
3. Growing competition from low-cost carriers

Thomas Cook Airlines Competition

Competitors

Below are the top 3 Thomas Cook Airlines competitors:

1. British Airways Limited
2. Virgin Atlantic
3. Titan Airways