Scenic Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1075

SWOT Analysis of Scenic Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scenic Airlines

Parent Company

Grand Canyon Airlines


Aerial Tour Operator



Tagline/ Slogan

Gateway to the National Parks and beyond!


Largest and most experienced aerial tour operator in the world

Scenic Airlines STP


Tourists visiting the Grand Canyon

Target Group

High income individuals, families going on vacations


Unmatched sightseeing of the Grand Canyon

Scenic Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Scenic Airlines :

1. Great customer loyalty shows good customer service
2. Received “TripAdvisor Certificate of Excellence” for great customer service
3. Niche market with low competition

4. Strong presence of parent brand Grand Canyon airlines


1. Tours originate from only a limited number of locations

2. The helicopter portion of the combination trip is anticlimactic and not worth the extra money.
3. The plane does not actually “fly over” the Grand Canyon; it is restricted air space and no company is allowed to do this.
4. Tours are run on a very tight schedule and those adding “extras” are often left with little time to sightsee at the Canyon itself.


1. Tie-ups possible with regular airlines to increase the number of originating locations
2. Packages combining options with increased flexibility can drive up the demand


1. Economic downturn poses a significant threat to reduction in tourism activities
2. Delay of flights due to few individuals can drive down customer satisfaction

Scenic Airlines Competition


Below are the 2 main Scenic Airlines competitors :

1. Westwind Air Service
2. Las Vegas Air Charters


The brandguide table above concludes the Scenic Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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