Kenmore Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1332

SWOT Analysis of Kenmore Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kenmore Air

Parent Company

Kenmore Air Harbor Inc.





Tagline/ Slogan

Flying the Pacific Northwest Since 1946


Rich history (since 1946) of flying seaplanes in the Pacific

Kenmore Air STP


Passengers seeking sense of freedom

Target Group

Short distance travelers seeking low price tickets and time saving


Seaplane flights – providing the real experience of flying

Kenmore Air SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kenmore Air :

1. Excellent hospitability (Trip Advisor Certificate of Excellence Winner).
2. Serves a niche market with few competitors
3. Personalized service
4. No issues as encountered in conventional air travel such as big airports, security check lines, waiting time, etc.

5. Offers charter land planes as well as sea planes

6. Has extensive operations in US and Canada


1. Low acceptance of seaplanes among the people
2. Not a well-known mode of travel for long distances
3. Weather capabilities are limited


1. Can provide access to regions with low connectivity
2. Tourist market can be attracted to visit inaccessible places
3. Golfing tourists and yacht owners a viable target segment


1. Competition with low cost carriers over medium to long distances
2. Wildlife protection and opposition to block landing sites

3. Increasing operating cost due to fuel prices

Kenmore Air Competition


Below are the 2 main Kenmore Air competitors :

1. Celebrity Jet Charter
2. Bluestar Jets


The brandguide table above concludes the Kenmore Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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