BA CityFlyer SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2189
Advertisements

SWOT Analysis of BA CityFlyer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BA CityFlyer

Parent Company

British Airways & International Airlines Group

Category

International

Sector

Airlines

Tagline/ Slogan

To Fly. To Serve.

USP

Largest operator from the London airport

BA CityFlyer STP

Segment

Customers looking for cheap fares

Target Group

Middle class

Positioning

Cost efficient & extensive operator

BA CityFlyer SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BA CityFlyer :

1. Strong Brand Image

2. Extensive network at Heathrow & Gatwick

3. Alliance with Oneworld (many leading global airlines)
4. Access to technical expertise of British Airways

5. Strong parent brand lends a lot of value

Weaknesses

1. Fleet of Embraer E-Jets only (seating capacity of 70-100)
2. Powerful Employee Union is a concern

Opportunities

1. Increasing customer base by purchasing Airbus/Boeing carriers
2. Expansion in surrounding region

Threats

1. Competition from other low cost carriers
2. Rising fuel prices

BA CityFlyer Competition

Competitors

Below are the 3 main BA CityFlyer competitors :

1. EasyJet
2. Virgin Airways
3. Jet2

 

The brandguide table above concludes the BA CityFlyer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to BA CityFlyer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: