DHL Air UK SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1399
Advertisements

SWOT Analysis of DHL Air UK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DHL Air UK

Parent Company

DHL Express

Category

Domestic

Sector

Airlines

Tagline/ Slogan

We move the world; First Choice for our customers. Worldwide; All the way

USP

Global market leader in air freight

DHL Air UK STP

Segment

Global cargo transport

Target Group

Price conscious and reliability driven customers

Positioning

Reliable freight services

DHL Air UK SWOT Analysis

Strengths

1. Strong Brand Image of DHL services

2. Global network spread across continents

3. Supply chain efficiency is a strong area
4. Innovation in services

Weaknesses

1. Lack of flexibility because of standardized operations

2. Intense competition and high running costs are a major challenge

Opportunities

1. Increase in revenues with growth in e-commerce in emerging markets
2. Takeovers of local carriers

Threats

1. Intense competition in the market segment
2. Rising fuel prices

3. Unfavorable govt policies

DHL Air UK Competition

Competitors

1. Fedex Express
2. DAS Air
3. West Atlantic

 

The brandguide table above concludes the DHL Air UK SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to DHL Air UK. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: