Air Evac SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 3110
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SWOT analysis of Air Evac analyses the brand/company with its strengths, weaknesses, opportunities & threats. Air Evac is one of the leading brands in the airlines sector. The table below also lists the top Air Evac competitors and elaborates Air Evac segmentation, targeting, positioning & USP.

Air Evac

Parent Company

Air Medical Group Holding

Category

International

Sector

Airlines

Tagline/ Slogan

-

USP

Operates a fleet of medically-equipped helicopters and provides air ambulance services to hospitals and EMS agencies in rural markets

Air Evac STP

Segment

Air Medical Services

Target Group

Hospitals , patients in rural areas

Positioning

Patient first focus

Air Evac SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Evac. Strengths are:

1. Largest independently owned and operated membership-supported air ambulance service in the United States

2. Operates at more than 100 bases across 15 states.
3. Provides services to rural areas where other services are not present

4.Highly competent medical staff

5. Offers good services for a social cause

Weaknesses

Here are the weaknesses in the Air Evac SWOT Analysis:

1.Large number of crashes due to flight in poor weather conditions

2.Private ownership is a concern
3.Cost structure due to increasing labour and maintenance costs

Opportunities

Following are the Opportunities in Air Evac SWOT Analysis:

1. New quarters to be built in West state , which can increase business 
2.Diversification of services offered

3. Seek govt support and financial aid for more services

Threats

The threats in the SWOT Analysis of Air Evac are as mentioned:

1. Volatility in crude oil costs
2.Rura areas may lack adequate infrastructure for landing helicopters
3.Non –payment of dues from poor people in rural areas

Air Evac Competition

Competitors

Below are the top 2 Air Evac competitors:

1.Air Care
2.PHI

 

The brandguide table above concludes the Air Evac SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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