Air Evac SWOT Analysis, Competitors & USP

Air Evac SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Air Evac, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Evac to benchmark its business & performance as compared to the competitors, and make strategic improvements. Air Evac is one of the leading brands in the airlines sector.

The article below lists the Air Evac SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Air Evac SWOT Analysis:

SWOT Analysis of Air Evac

For Air Evac, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Air Evac Strengths

The strengths of Air Evac looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air Evac :

1. Largest independently owned and operated membership-supported air ambulance service in the United States

2. Operates at more than 100 bases across 15 states.
3. Provides services to rural areas where other services are not present

4.Highly competent medical staff

5. Offers good services for a social cause

Air Evac Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air Evac SWOT Analysis:

1.Large number of crashes due to flight in poor weather conditions

2.Private ownership is a concern
3.Cost structure due to increasing labour and maintenance costs

Air Evac Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air Evac SWOT Analysis:

1. New quarters to be built in West state , which can increase business 
2.Diversification of services offered

3. Seek govt support and financial aid for more services

Air Evac Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air Evac are as mentioned:

1. Volatility in crude oil costs
2.Rura areas may lack adequate infrastructure for landing helicopters
3.Non –payment of dues from poor people in rural areas

Air Evac Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Air Evac:

1.Air Care
2.PHI

Hence this concludes the Air Evac SWOT analysis.

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About Air Evac

Air Evac Overview
Parent Company	Air Medical Group Holding
Category	International
Sector	Airlines
Tagline/ Slogan	-
USP	Operates a fleet of medically-equipped helicopters and provides air ambulance services to hospitals and EMS agencies in rural markets
Air Evac STP
Segmentation	Air Medical Services
Target Market	Hospitals , patients in rural areas
Positioning	Patient first focus

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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