Alaska Seaplane SWOT Analysis, USP & Competitors

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SWOT Analysis of Alaska Seaplane with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alaska Seaplane

Parent Company

Private ownership





Tagline/ Slogan

Flying at a Higher standard


Premier commuter airline of Southeast Alaska



Chartered flights and commuting flights for residents of alaska

Target Group

People living in Alaska and sightseers coming to Alaska


Premium positioning

SWOT Analysis


1.Alaska Seaplanes is a partner in the premier wilderness tour in Southeast Alaska--a guided day trip to the remote Pack Creek Bear Sanctuary on Admiralty Island

2. Offers sightseeing services in one of the few places on earth where you can view wild brown bears up close in their native habitat

3. Customizes flightseeing tour to fit any budget or timeline helps in getting in more customers

4. Locally well renowned company in the charter aviation business


1.Seasonal variation in customers can lead to decrease in profitability

2.General perception of lack of safety about seaplanes


1.Tie ups with more organization and government to promote tourism in Alaska.

2.Increase the number of destinations to places outside Alaska


1.Volatile fuel costs

2.Increase in maintenance and operating costs

3.High turnover of pilots to airlines which offer higher pay



1.Celebrity Jet Charter

2.Bluestar jets


The table above concludes the Alaska Seaplane SWOT analysis along with its marketing and brand parameters.


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