Atlantic Airlines SWOT Analysis, USP & Competitors

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SWOT Analysis of Atlantic Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atlantic Airlines

Parent Company

Atlantic Airlines





Tagline/ Slogan

We Fly to more cities in Florida ; Americas Hometown Airline


Provides air transportation to and from most Major Airports in Florida



Smaller communities in Florida where it is impossible to land large airlines

Target Group

Middle Class/Upper middle class


Florida Air Shuttle

SWOT Analysis


1.Offers service to more than 80+ cities in Florida

2. Flies to  hard to get to Florida cities that have limited or no air service at all

3. No charge for baggage for passengers

4. The services are popular locally in the region


1.Scalability is low as only airports in Florida are the main target

2. Space and weight for each passenger is very limited , which can deter many passengers from accepting the services.

3.Low target audience – people flying out of Florida


1.Can increase the number of flights

2.Can use flight and services for promoting tourism through link ups with various organizations

3.Increase the destinations and include airports outside of Florid


1. Volatility in crude oil costs
2.Increasing maintenance costs
3.Rising labour costs



1.Aeromarine West Indies Airways

2.Air Charter Bahamas

3.Air Sunshine


The table above concludes the Atlantic Airlines SWOT analysis along with its marketing and brand parameters.


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