GoJet Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1163

SWOT Analysis of GoJet Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GoJet Air

Parent Company

Trans States Holdings





Tagline/ Slogan



High focus on customer service ,with 12 point customer service agenda

GoJet Air STP


Customers looking for high quality service at affordable prices

Target Group

Middle class/upper middle class


Customer Satisfaction

GoJet Air SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GoJet Air :

1. GoJet grew its fleet by almost double making it a strong player

2. Voted Number One United Express carrier in Flight Attendant Services four years in a row

3. Operates commuter feeder services under the United Express and Delta Connection names

4. Strong backing by the parent company

5. Operates in around 60 destinations in US and Canada


1.Large number of crashes due to flight in poor weather conditions

2. Paid a fine for maintenance violations by The Federal Aviation Administration can affect customer perception of safety of the flight


1. Fleet expansion of 50% planned which can increase revenue  
2.Diversification of services offered

3.Inclusion of more flights as per customer requirements


1. Volatility in crude oil costs
2.Increasing maintenance costs
3.Rising labour costs

GoJet Air Competition


Below are the 2 main GoJet Air competitors :


2.Compas Airlines


The brandguide table above concludes the GoJet Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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