Air Transport International SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1839
Advertisements

SWOT Analysis of Air Transport International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Air Transport International’

Parent Company

Air Transport Services Group

Category

International

Sector

Airlines

Tagline/ Slogan

Across the Globe…Around the clock

USP

Global transport specialist

Air Transport International STP

Segment

Cargo and freight

Target Group

Private and Public sector clients

Positioning

Efficient cargo transport

Air Transport International SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Transport International :

1. Established operations and large fleet

2. Contracts with US Department of Defense and US Automotive industry

3. Ad Hoc charters for freight transfer
4. Experienced business units and expertise in workforce

Weaknesses

1. High interest rates for loans
2. Capacity utilization of carriers varies

Opportunities

1. Venture into new markets
2. Increase in freight traffic with US economy growth

3. Tieups with more airlines to boost network

Threats

1. Government regulations regarding freight carriers
2. Rising fuel prices and labour costs

3. Intense competition from other cargo players

Air Transport International Competition

Competitors

Below are the 3 main Air Transport International competitors :

1. United Cargo
2. American Airlines Cargo
3. Airnet Express


The brandguide table above concludes the Air Transport International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Air Transport International. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: