Air Transport International SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1925

SWOT Analysis of Air Transport International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Air Transport International’

Parent Company

Air Transport Services Group





Tagline/ Slogan

Across the Globe…Around the clock


Global transport specialist

Air Transport International STP


Cargo and freight

Target Group

Private and Public sector clients


Efficient cargo transport

Air Transport International SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Transport International :

1. Established operations and large fleet

2. Contracts with US Department of Defense and US Automotive industry

3. Ad Hoc charters for freight transfer
4. Experienced business units and expertise in workforce


1. High interest rates for loans
2. Capacity utilization of carriers varies


1. Venture into new markets
2. Increase in freight traffic with US economy growth

3. Tieups with more airlines to boost network


1. Government regulations regarding freight carriers
2. Rising fuel prices and labour costs

3. Intense competition from other cargo players

Air Transport International Competition


Below are the 3 main Air Transport International competitors :

1. United Cargo
2. American Airlines Cargo
3. Airnet Express

The brandguide table above concludes the Air Transport International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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