AirNet Express SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1208

SWOT Analysis of AirNet Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘AirNet Express’

Parent Company

AirNet Express





Tagline/ Slogan

Every second counts


Specialist in delivery of documents and small packages

AirNet Express STP



Target Group

Corporates, Educational & Research Institutions, Banks


Specialised documents and small cargo transport

AirNet Express SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AirNet Express :

1. Extensive geographic network

2. High performance – 99.2% on time

3. Service to major airports and small airports
4. Customer confidence of reliability

5. Nearly 50 destinations makes it a prominent player in US


1. Documents and small packages are only source of revenue

2. Limited services geographically means limited market share


1. Venture into broader range of cargo and freight transport
2. Increase in volume due to e-commerce developments


1. Reduction in volume of cargo with advancement in Internet-banking and emails
2. Transport of hazardous material and radioactive substance causes danger to life and property

3. Unfavorable govt policies and increasing fuel costs

AirNet Express Competition


Below are the 3 main AirNet Express competitors :

1. United Cargo
2. American Airlines Cargo
3. Air Transport International


The brandguide table above concludes the AirNet Express SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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