Flybe SWOT Analysis, Competitors, STP & USP
SWOT analysis of Flybe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Flybe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Flybe to benchmark its business & performance as compared to the competitors and industry. Flybe is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Flybe competitors and includes Flybe target market, segmentation, positioning & Unique Selling Proposition (USP).
| Flybe Brand Analysis | |
|---|---|
| Parent Company |
Rosedale (J.W.) Investments Limited |
| Category |
Regional |
| Sector | |
| Tagline/ Slogan |
Your local airline. |
| USP |
Low-cost regional airline |
| Flybe STP | |
| Flybe Segmentation |
Customers looking for cheap fares |
| Flybe Target Market |
Middle class/Low income groups |
| Flybe Positioning |
Low-cost carrier |
| Flybe SWOT Analysis | |
| Flybe Strengths |
Below are the Strengths in the SWOT Analysis of Flybe: 1. Cost advantage based out of UK 2. Extensive European network with highest customer base 3. Transparent pricing programs making loyal customers 5. It has over 180 routes and to over 65 European destinations |
| Flybe Weaknesses |
Here are the weaknesses in the Flybe SWOT Analysis: 1. Passenger Load factor low compared to other airlines |
| Flybe Opportunities |
Following are the Opportunities in Flybe SWOT Analysis: 1. Since it follows regional model, it can expand its base of operations to European areas without facing intense competition 3. Tieups and more loyalty programs can boost image |
| Flybe Threats |
The threats in the SWOT Analysis of Flybe are as mentioned: 1. Faces competition from railways and roadways because of regional model 3. Unfavorable aviation industry and economic fluctuations |
| Flybe Competition | |
| Competitors |
Below are the top 3 Flybe competitors: 1. EasyJet |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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