Flybe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Flybe analyses the brand by its strengths, weaknesses, opportunities & threats. In Flybe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Flybe to benchmark its business & performance as compared to the competitors. Flybe is one of the leading brands in the airlines sector.

The article below lists the Flybe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Flybe SWOT Analysis:

SWOT Analysis of Flybe

For Flybe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Flybe Strengths

The strengths of Flybe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Flybe :

1. Cost advantage based out of UK

2. Extensive European network with highest customer base

3. Transparent pricing programs making loyal customers
4. Training academy for providing skilled workforce

5. It has over 180 routes and to over 65 European destinations

Flybe Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Flybe SWOT Analysis:

1. Passenger Load factor low compared to other airlines
2. Smaller average flight length than competitors leads to loss of customers

Flybe Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Flybe SWOT Analysis:

1. Since it follows regional model, it can expand its base of operations to European areas without facing intense competition
2. Acquisition of BA Connect has led to significant increase in regional routes

3. Tieups and more loyalty programs can boost image

Flybe Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Flybe are as mentioned:

1. Faces competition from railways and roadways because of regional model
2. Rising fuel prices and labour costs

3. Unfavorable aviation industry and economic fluctuations

Flybe Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Flybe:

1. EasyJet
2. BA Cityflyer
3. Jet2

Hence this concludes the Flybe SWOT analysis.

Continue reading more about the brand/company.

About Flybe

Flybe Overview
Parent Company

Rosedale (J.W.) Investments Limited





Tagline/ Slogan

Your local airline.


Low-cost regional airline

Flybe STP

Customers looking for cheap fares

Target Market

Middle class/Low income groups


Low-cost carrier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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