Flybe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Rosedale (J.W.) Investments Limited

Regional

Airlines

Your local airline.

Low-cost regional airline

Customers looking for cheap fares

Middle class/Low income groups

Low-cost carrier

Below are the Strengths in the SWOT Analysis of Flybe:

1. Cost advantage based out of UK

2. Extensive European network with highest customer base

3. Transparent pricing programs making loyal customers
4. Training academy for providing skilled workforce

5. It has over 180 routes and to over 65 European destinations

Here are the weaknesses in the Flybe SWOT Analysis:

1. Passenger Load factor low compared to other airlines
2. Smaller average flight length than competitors leads to loss of customers

Following are the Opportunities in Flybe SWOT Analysis:

1. Since it follows regional model, it can expand its base of operations to European areas without facing intense competition
2. Acquisition of BA Connect has led to significant increase in regional routes

3. Tieups and more loyalty programs can boost image

The threats in the SWOT Analysis of Flybe are as mentioned:

1. Faces competition from railways and roadways because of regional model
2. Rising fuel prices and labour costs

3. Unfavorable aviation industry and economic fluctuations

Below are the top 3 Flybe competitors:

1. EasyJet
2. BA Cityflyer
3. Jet2