Flybe SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 4559

SWOT Analysis of Flybe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Rosedale (J.W.) Investments Limited





Tagline/ Slogan

Your local airline.


Low-cost regional airline

Flybe STP


Customers looking for cheap fares

Target Group

Middle class/Low income groups


Low-cost carrier

Flybe SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Flybe. Strengths are:

1. Cost advantage based out of UK

2. Extensive European network with highest customer base

3. Transparent pricing programs making loyal customers
4. Training academy for providing skilled workforce

5. It has over 180 routes and to over 65 European destinations


Here are the weaknesses of Flybe :

1. Passenger Load factor low compared to other airlines
2. Smaller average flight length than competitors leads to loss of customers


Following are the Opportunities of Flybe :

1. Since it follows regional model, it can expand its base of operations to European areas without facing intense competition
2. Acquisition of BA Connect has led to significant increase in regional routes

3. Tieups and more loyalty programs can boost image


The threats of Flybe are as mentioned :

1. Faces competition from railways and roadways because of regional model
2. Rising fuel prices and labour costs

3. Unfavorable aviation industry and economic fluctuations

Flybe Competition


Below are the 3 main Flybe competitors :

1. EasyJet
2. BA Cityflyer
3. Jet2


The brandguide table above concludes the Flybe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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