RVL Aviation SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 985

SWOT Analysis of RVL Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘RVL Aviation’

Parent Company

Reconnaissance Ventures Limited





Tagline/ Slogan



Customized solutions

RVL Aviation STP


Commercial purpose air services

Target Group

Public and Private sector clients


Specialist aviation services provider

RVL Aviation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RVL Aviation :

1. Contracts with government is a boost

2. Services of aerial reconnaissance, spraying, aircraft maintenance & modifications, ad hoc charter

3. Loyal customers with long-term contracts

4. Small aircrafts carrying 20 passengers


1. Highly customized aircrafts lead to high costs of switching between customers

2. Presence in a localized region means small market share


1. Venture into passenger transport
2. Expansion of fleet size and area of operations

3. Tieups with major airlines


1. Contracts renewal by major clients
2. Government regulations regarding aerial surveillance and reconnaissance uncertain

3. Increaaing fuel cost

RVL Aviation Competition


Below are the 3 main RVL Aviation competitors :

1. DHL Air UK
2. UPS Airlines
3. TNT Airways


The brandguide table above concludes the RVL Aviation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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