Thomson Airways SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Thomson Airways analyses the brand by its strengths, weaknesses, opportunities & threats. In Thomson Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Thomson Airways to benchmark its business & performance as compared to the competitors. Thomson Airways is one of the leading brands in the airlines sector.

The article below lists the Thomson Airways SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Thomson Airways SWOT Analysis:

SWOT Analysis of Thomson Airways

For Thomson Airways, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Thomson Airways Strengths

The strengths of Thomson Airways looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Thomson Airways :

1. Strong brand image – named world’s best leisure airline

2. Exclusive holiday packages not offered by competitors

3. Thomson group offerings of ‘Pay & forget’ tourist packages
4. Offering flights & packages around the world

5. Worlds largest charter airline with nearly 100 destinations

6. Carries over 10 million passengers annually

Thomson Airways Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Thomson Airways SWOT Analysis:

1. Revenues from tourism which is highly dependent on economy
2. Flexibility of packages leads to some dissatisfied customers

Thomson Airways Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Thomson Airways SWOT Analysis:

1. Integration with tourist destinations for higher passenger load factor
2. Contracts with private corporations for mutual benefit

3. International tourism can be tapped with tieups

Thomson Airways Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Thomson Airways are as mentioned:

1. Faces competition from other travel companies
2. Terrorism threats cause reduced passenger traffic for tourism travel

3. Increasing fuel and operation costs

Thomson Airways Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Thomson Airways:

1. EasyJet
2. British Airways
3. Jet2

Hence this concludes the Thomson Airways SWOT analysis.

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About Thomson Airways

Thomson Airways Overview
Parent Company

TUI Travel





Tagline/ Slogan

Don’t just travel, travel with a smile.


World’s largest charter airline

Thomson Airways STP

Tourism and vacation packages

Target Market

Customers looking for customized holidays


Exclusive and customized packages for every customer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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