Thomson Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 3493

SWOT Analysis of Thomson Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Thomson Airways’

Parent Company

TUI Travel





Tagline/ Slogan

Don’t just travel, travel with a smile.


World’s largest charter airline



Tourism and vacation packages

Target Group

Customers looking for customized holidays


Exclusive and customized packages for every customer

SWOT Analysis


1. Strong brand image – named world’s best leisure airline

2. Exclusive holiday packages not offered by competitors

3. Thomson group offerings of ‘Pay & forget’ tourist packages
4. Offering flights & packages around the world

5. Worlds largest charter airline with nearly 100 destinations

6. Carries over 10 million passengers annually


1. Revenues from tourism which is highly dependent on economy
2. Flexibility of packages leads to some dissatisfied customers


1. Integration with tourist destinations for higher passenger load factor
2. Contracts with private corporations for mutual benefit

3. International tourism can be tapped with tieups


1. Faces competition from other travel companies
2. Terrorism threats cause reduced passenger traffic for tourism travel

3. Increasing fuel and operation costs



1. EasyJet
2. British Airways
3. Jet2

The table above concludes the Thomson Airways SWOT analysis along with its marketing and brand parameters.


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