Thomson Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Thomson Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Thomson Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Thomson Airways to benchmark its business & performance as compared to the competitors and industry. As of 2020, Thomson Airways is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Thomson Airways competitors and includes Thomson Airways target market, segmentation, positioning & Unique Selling Proposition (USP).

Thomson Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Thomson Airways Brand Analysis
Parent Company

TUI Travel





Tagline/ Slogan

Don’t just travel, travel with a smile.


World’s largest charter airline

Thomson Airways STP
Thomson Airways Segmentation

Tourism and vacation packages

Thomson Airways Target Market

Customers looking for customized holidays

Thomson Airways Positioning

Exclusive and customized packages for every customer

Thomson Airways SWOT Analysis
Thomson Airways Strengths

Below are the Strengths in the SWOT Analysis of Thomson Airways:

1. Strong brand image – named world’s best leisure airline

2. Exclusive holiday packages not offered by competitors

3. Thomson group offerings of ‘Pay & forget’ tourist packages
4. Offering flights & packages around the world

5. Worlds largest charter airline with nearly 100 destinations

6. Carries over 10 million passengers annually

Thomson Airways Weaknesses

Here are the weaknesses in the Thomson Airways SWOT Analysis:

1. Revenues from tourism which is highly dependent on economy
2. Flexibility of packages leads to some dissatisfied customers

Thomson Airways Opportunities

Following are the Opportunities in Thomson Airways SWOT Analysis:

1. Integration with tourist destinations for higher passenger load factor
2. Contracts with private corporations for mutual benefit

3. International tourism can be tapped with tieups

Thomson Airways Threats

The threats in the SWOT Analysis of Thomson Airways are as mentioned:

1. Faces competition from other travel companies
2. Terrorism threats cause reduced passenger traffic for tourism travel

3. Increasing fuel and operation costs

Thomson Airways Competition

Below are the top 3 Thomson Airways competitors:

1. EasyJet
2. British Airways
3. Jet2

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Thomson Airways. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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