Ameristar SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 813
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SWOT Analysis of Ameristar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ameristar Air Cargo’

Parent Company

Wholly owned by Tom Wachendorfer

Category

International

Sector

Cargo Airlines

Tagline/ Slogan

-

USP

Operates passengers and cargo services in the Americas, as well as acting as a broker to other cargo carriers

STP

Segment

Charter and passenger services

Target Group

Upper middle class and high –wealth individuals and organizations

Positioning

Premium services offered

SWOT Analysis

Strengths

1. Private ownership is an advantage in operations
2. Passenger flights also operational

3. Localised operations means good local expertise

Weaknesses

1. Extremely competitive  market and less market share

2. Limited service line and flights

3.Cost structure due to increasing labour and maintenance costs

Opportunities

1.Growing air cargo market  is an opportunity
2.Growing logistics market provides scope for expansion

3.Increase in use of chartered by flights by organizations and affluent people

Threats

1. Volatility in crude oil costs
2.Political turmoil in different parts of the world
3.Increasing competition from rival airlines like Kalitta air

Competition

Competitors

1.Jet Aviation Management AG
2.Active Aero Group, Inc.
3.Kalitta Air, LLC


The table above concludes the Ameristar SWOT analysis along with its marketing and brand parameters.

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