Ameristar SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1133

SWOT Analysis of Ameristar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ameristar Air Cargo’

Parent Company

Wholly owned by Tom Wachendorfer





Tagline/ Slogan



Operates passengers and cargo services in the Americas, as well as acting as a broker to other cargo carriers

Ameristar STP


Charter and passenger services

Target Group

Upper middle class and high –wealth individuals and organizations


Premium services offered

Ameristar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ameristar :

1. Private ownership is an advantage in operations
2. Passenger flights also operational

3. Localised operations means good local expertise


1. Extremely competitive  market and less market share

2. Limited service line and flights

3.Cost structure due to increasing labour and maintenance costs


1.Growing air cargo market  is an opportunity
2.Growing logistics market provides scope for expansion

3.Increase in use of chartered by flights by organizations and affluent people


1. Volatility in crude oil costs
2.Political turmoil in different parts of the world
3.Increasing competition from rival airlines like Kalitta air

Ameristar Competition


1.Jet Aviation Management AG
2.Active Aero Group, Inc.
3.Kalitta Air, LLC

The brandguide table above concludes the Ameristar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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