Bristow Helicopters SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bristow Helicopters analyses the brand by its strengths, weaknesses, opportunities & threats. In Bristow Helicopters SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bristow Helicopters to benchmark its business & performance as compared to the competitors. Bristow Helicopters is one of the leading brands in the airlines sector.

The article below lists the Bristow Helicopters SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bristow Helicopters SWOT Analysis:

SWOT Analysis of Bristow Helicopters

For Bristow Helicopters, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bristow Helicopters Strengths

The strengths of Bristow Helicopters looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bristow Helicopters :

1. Leading provider of helicopter services to the worldwide offshore energy industry based on the number of aircraft operated

2. One of two helicopter service providers to the offshore energy industry with global operations

3. Bristow Group was awarded the National Ocean Industries Association (NOIA) Safety in Seas Award

4. The Flight Safety Foundation (FSF) awarded its Presidential Citation to Bristow Group’s Target Zero program

5. Fleet has nearly 500 helicopters

Bristow Helicopters Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bristow Helicopters SWOT Analysis:

1. Shares closed down in the wake of reporting fiscal third-quarter profit that fell short of analysts' expectations

2.Financial restructuring due to acquisition of Eastern airways

3.Seasonality of business affects the profits


Bristow Helicopters Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bristow Helicopters SWOT Analysis:

1.New acquisition of stake in Eastern Airways will enable to scale up its operations and improve its growth trajectory

2. Opportunity to enter into the commercial airlines business is also open after the Eastern Airway deal .

3. More loyalty services and charter options

Bristow Helicopters Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bristow Helicopters are as mentioned:

1.Volatile fuel costs

2.Increase in maintenance and operating costs

3.High turnover of pilots to airlines which offer higher pay


Bristow Helicopters Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Bristow Helicopters:

1.Atlas Airways

2.Expedia Inc

Hence this concludes the Bristow Helicopters SWOT analysis.

Continue reading more about the brand/company.

About Bristow Helicopters

Bristow Helicopters Overview
Parent Company

The Bristow Group

Category

International

Sector

Airlines

Tagline/ Slogan

Helicopter Transportation Services from the Leader in Safety

USP

Provide the safest and most reliable service to clients around the world

Bristow Helicopters STP
Segmentation

Search and Rescue services, energy industry ,helicopter training services

Target Market

Energy industry

Positioning

Premium positioning

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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