Bristow Helicopters SWOT Analysis, Competitors & USP
SWOT analysis of Bristow Helicopters analyses the brand by its strengths, weaknesses, opportunities & threats. In Bristow Helicopters SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bristow Helicopters to benchmark its business & performance as compared to the competitors. Bristow Helicopters is one of the leading brands in the airlines sector.
The table below lists the Bristow Helicopters SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bristow Helicopters competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bristow Helicopters Brand Analysis | |
|---|---|
| Parent Company |
The Bristow Group |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Helicopter Transportation Services from the Leader in Safety |
| USP |
Provide the safest and most reliable service to clients around the world |
| Bristow Helicopters STP | |
| Segment |
Search and Rescue services, energy industry ,helicopter training services |
| Target Group |
Energy industry |
| Positioning |
Premium positioning |
| SWOT Analysis of Bristow Helicopters | |
| Bristow Helicopters Strengths |
Below are the Strengths in the SWOT Analysis of Bristow Helicopters: 1. Leading provider of helicopter services to the worldwide offshore energy industry based on the number of aircraft operated 2. One of two helicopter service providers to the offshore energy industry with global operations 3. Bristow Group was awarded the National Ocean Industries Association (NOIA) Safety in Seas Award 4. The Flight Safety Foundation (FSF) awarded its Presidential Citation to Bristow Group’s Target Zero program 5. Fleet has nearly 500 helicopters |
| Bristow Helicopters Weaknesses |
Here are the weaknesses in the Bristow Helicopters SWOT Analysis: 1. Shares closed down in the wake of reporting fiscal third-quarter profit that fell short of analysts' expectations 2.Financial restructuring due to acquisition of Eastern airways 3.Seasonality of business affects the profits |
| Bristow Helicopters Opportunities |
Following are the Opportunities in Bristow Helicopters SWOT Analysis: 1.New acquisition of stake in Eastern Airways will enable to scale up its operations and improve its growth trajectory 2. Opportunity to enter into the commercial airlines business is also open after the Eastern Airway deal . 3. More loyalty services and charter options |
| Bristow Helicopters Threats |
The threats in the SWOT Analysis of Bristow Helicopters are as mentioned: 1.Volatile fuel costs 2.Increase in maintenance and operating costs 3.High turnover of pilots to airlines which offer higher pay |
| Bristow Helicopters Competition | |
| Bristow Helicopters Competitors |
Below are the top 2 competitors of Bristow Helicopters: 1.Atlas Airways 2.Expedia Inc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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