Bristow Helicopters SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bristow Helicopters analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bristow Helicopters SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bristow Helicopters to benchmark its business & performance as compared to the competitors and industry. Bristow Helicopters is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bristow Helicopters competitors and includes Bristow Helicopters target market, segmentation, positioning & Unique Selling Proposition (USP).

Bristow Helicopters SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bristow Helicopters Brand Analysis
Parent Company

The Bristow Group





Tagline/ Slogan

Helicopter Transportation Services from the Leader in Safety


Provide the safest and most reliable service to clients around the world

Bristow Helicopters STP
Bristow Helicopters Segmentation

Search and Rescue services, energy industry ,helicopter training services

Bristow Helicopters Target Market

Energy industry

Bristow Helicopters Positioning

Premium positioning

Bristow Helicopters SWOT Analysis
Bristow Helicopters Strengths

Below are the Strengths in the SWOT Analysis of Bristow Helicopters:

1. Leading provider of helicopter services to the worldwide offshore energy industry based on the number of aircraft operated

2. One of two helicopter service providers to the offshore energy industry with global operations

3. Bristow Group was awarded the National Ocean Industries Association (NOIA) Safety in Seas Award

4. The Flight Safety Foundation (FSF) awarded its Presidential Citation to Bristow Group’s Target Zero program

5. Fleet has nearly 500 helicopters

Bristow Helicopters Weaknesses

Here are the weaknesses in the Bristow Helicopters SWOT Analysis:

1. Shares closed down in the wake of reporting fiscal third-quarter profit that fell short of analysts' expectations

2.Financial restructuring due to acquisition of Eastern airways

3.Seasonality of business affects the profits

Bristow Helicopters Opportunities

Following are the Opportunities in Bristow Helicopters SWOT Analysis:

1.New acquisition of stake in Eastern Airways will enable to scale up its operations and improve its growth trajectory

2. Opportunity to enter into the commercial airlines business is also open after the Eastern Airway deal .

3. More loyalty services and charter options

Bristow Helicopters Threats

The threats in the SWOT Analysis of Bristow Helicopters are as mentioned:

1.Volatile fuel costs

2.Increase in maintenance and operating costs

3.High turnover of pilots to airlines which offer higher pay

Bristow Helicopters Competition

Below are the top 2 Bristow Helicopters competitors:

1.Atlas Airways

2.Expedia Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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