Bristow Helicopters SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2827

SWOT analysis of Bristow Helicopters analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bristow Helicopters is one of the leading brands in the airlines sector. The table below also lists the top Bristow Helicopters competitors and elaborates Bristow Helicopters segmentation, targeting, positioning & USP.

‘Bristow Helicopters’

Parent Company

The Bristow Group

Category

International

Sector

Airlines

Tagline/ Slogan

Helicopter Transportation Services from the Leader in Safety

USP

Provide the safest and most reliable service to clients around the world

Bristow Helicopters STP

Segment

Search and Rescue services, energy industry ,helicopter training services

Target Group

Energy industry

Positioning

Premium positioning

Bristow Helicopters SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bristow Helicopters. Strengths are:

1. Leading provider of helicopter services to the worldwide offshore energy industry based on the number of aircraft operated

2. One of two helicopter service providers to the offshore energy industry with global operations

3. Bristow Group was awarded the National Ocean Industries Association (NOIA) Safety in Seas Award

4. The Flight Safety Foundation (FSF) awarded its Presidential Citation to Bristow Group’s Target Zero program

5. Fleet has nearly 500 helicopters

Weaknesses

Here are the weaknesses in the Bristow Helicopters SWOT Analysis:

1. Shares closed down in the wake of reporting fiscal third-quarter profit that fell short of analysts' expectations

2.Financial restructuring due to acquisition of Eastern airways

3.Seasonality of business affects the profits

Opportunities

Following are the Opportunities in Bristow Helicopters SWOT Analysis:

1.New acquisition of stake in Eastern Airways will enable to scale up its operations and improve its growth trajectory

2. Opportunity to enter into the commercial airlines business is also open after the Eastern Airway deal .

3. More loyalty services and charter options

Threats

The threats in the SWOT Analysis of Bristow Helicopters are as mentioned:

1.Volatile fuel costs

2.Increase in maintenance and operating costs

3.High turnover of pilots to airlines which offer higher pay

Bristow Helicopters Competition

Competitors

Below are the top 2 Bristow Helicopters competitors:

1.Atlas Airways

2.Expedia Inc

 

The brandguide table above concludes the Bristow Helicopters SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Bristow Helicopters. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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