American Eagle Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1972

SWOT analysis of American Eagle Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. American Eagle Airlines is one of the leading brands in the airlines sector. The table below also lists the top American Eagle Airlines competitors and elaborates American Eagle Airlines segmentation, targeting, positioning & USP.

American Eagle Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
American Eagle Airlines Brand Analysis
Parent Company

American Airlines Group and Envoy

Category

International

Sector

Airlines

Tagline/ Slogan

We know why you Fly

USP

World’s largest regional airline

American Eagle Airlines STP
Segment

Frequent travellers

Target Group

Middle income groups and Business Class

Positioning

Extensive network with low-costs

American Eagle Airlines SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Eagle Airlines. Strengths are:

1. American Airlines brand image
2. AAdvantage – established loyalty program, agreements with premium airlines
3. Extensive regional networks with 1700 daily flights across 150 cities
4. Member of Oneworld alliance
5. Has associations and code share with other American airline companies

Weaknesses

Here are the weaknesses in the American Eagle Airlines SWOT Analysis:

1. Financial distress - rising cost of loans
2. Strained relation between pilots and company – pilots refusing concessional contracts causing loss of flight revenues

Opportunities

Following are the Opportunities in American Eagle Airlines SWOT Analysis:

1. Code share agreements with airlines in Canada, Mexico & Caribbean islands
2. Venture into new cities in USA

Threats

The threats in the SWOT Analysis of American Eagle Airlines are as mentioned:

1. Increasing fuel and labour costs
2. Pilot unions resorting to strikes
3. Increasing operations of competitors

American Eagle Airlines Competition
Competitors

Below are the top 3 American Eagle Airlines competitors:

1. United Airlines
2. Delta Airlines
3. Southwest Airlines

 

The brandguide table above concludes the American Eagle Airlines SWOT analysis along with its marketing and brand parameters.

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