American Eagle Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2136

SWOT analysis of American Eagle Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In American Eagle Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Eagle Airlines to benchmark its business & performance as compared to the competitors and industry. American Eagle Airlines is one of the leading brands in the airlines sector. The table below also lists the top American Eagle Airlines competitors and elaborates American Eagle Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

American Eagle Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
American Eagle Airlines Brand Analysis
Parent Company

American Airlines Group and Envoy





Tagline/ Slogan

We know why you Fly


World’s largest regional airline

American Eagle Airlines STP

Frequent travellers

Target Group

Middle income groups and Business Class


Extensive network with low-costs

American Eagle Airlines SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Eagle Airlines. Strengths are:

1. American Airlines brand image
2. AAdvantage – established loyalty program, agreements with premium airlines
3. Extensive regional networks with 1700 daily flights across 150 cities
4. Member of Oneworld alliance
5. Has associations and code share with other American airline companies


Here are the weaknesses in the American Eagle Airlines SWOT Analysis:

1. Financial distress - rising cost of loans
2. Strained relation between pilots and company – pilots refusing concessional contracts causing loss of flight revenues


Following are the Opportunities in American Eagle Airlines SWOT Analysis:

1. Code share agreements with airlines in Canada, Mexico & Caribbean islands
2. Venture into new cities in USA


The threats in the SWOT Analysis of American Eagle Airlines are as mentioned:

1. Increasing fuel and labour costs
2. Pilot unions resorting to strikes
3. Increasing operations of competitors

American Eagle Airlines Competition

Below are the top 3 American Eagle Airlines competitors:

1. United Airlines
2. Delta Airlines
3. Southwest Airlines


The brandguide table above concludes the American Eagle Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to American Eagle Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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