Centurion Air Cargo SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1463

SWOT Analysis of Centurion Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Centurion Air Cargo’

Parent Company

Alliance Management Center





Tagline/ Slogan

Size matters.


Market leader in livestock and perishable goods transport

Centurion Air Cargo STP


Cargo and freight

Target Group

Reliability driven customers


Specialized and flexible transport

Centurion Air Cargo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Centurion Air Cargo :

1. Specialization in transport of livestock and perishable goods

2. Cold storage for transport of goods

3. Flexible flights as per customer requirements

4. Large warehouse in Miami to assist freight transfer

5. Strong presence in America connecting over 20 major destinations


1. Locked in investments in warehouses
2. Freight load factor generally low due to customer promise of immediate transport


1. Setting up transport hubs in Asia and Africa
2. Expansion of fleet for increasing scale of operations

3. Tieups with existing companies to enhance service and reach


1. Increasing fuel and labour costs
2. Government regulations regarding transport of live animals and hazardous materials

3. Increasing operationa of competitors

Centurion Air Cargo Competition


Below are the 3 main Centurion Air Cargo competitors :

1. SkyLease Cargo
2. DHL Express
3. United Parcel Service


The brandguide table above concludes the Centurion Air Cargo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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