SWOT Analysis of Air Choice One with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Air Choice One |
|
Parent Company |
Multi-Aero, Inc. |
Category |
American Domestic Airlines |
Sector |
|
Tagline/ Slogan |
Your Personal Service Airline |
USP |
Offer the comfort and convenience of “First-Class” to all travelers, Personalized customer service |
Air Choice One STP |
|
Segment |
Efficient, scheduled airline service into larger cities |
Target Group |
Hard-to-reach communities under Essential air service program |
Positioning |
Low cost career, Quality Service |
Air Choice One SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Choice One : 1. It offers scheduled air-service for hard to reach communities 2. Cessna Grand Caravan one of the safest aircrafts in the fleet. 5. Regionally a reasonably well known brand |
Weaknesses |
1. Fleet operating is very less |
Opportunities |
1. Increasing fleet size in domestic markets 4. e-Commerce business is growing opportunity |
Threats |
1. Entry of bigger player in the same market |
Air Choice One Competition |
|
Competitors |
Below are the 3 main Air Choice One competitors : 1.Silver Airways |
The brandguide table above concludes the Air Choice One SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Air Choice One. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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