Air Choice One SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2075

SWOT analysis of Air Choice One analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air Choice One SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Choice One to benchmark its business & performance as compared to the competitors and industry. Air Choice One is one of the leading brands in the airlines sector. The table below also lists the top Air Choice One competitors and elaborates Air Choice One market segmentation, target group, positioning & Unique Selling Proposition (USP).

Air Choice One SWOT, Competitors, Marketing STP & Brand analysis Table
Air Choice One Brand Analysis
Parent Company

Multi-Aero, Inc.

Category

American Domestic Airlines

Sector

Airlines

Tagline/ Slogan

Your Personal Service Airline

USP

Offer the comfort and convenience of “First-Class” to all travelers, Personalized customer service

Air Choice One STP
Segment

Efficient, scheduled airline service into larger cities

Target Group

Hard-to-reach communities under Essential air service program

Positioning

Low cost career, Quality Service

Air Choice One SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Choice One. Strengths are:

1. It offers scheduled air-service for hard to reach communities           

2. Cessna Grand Caravan one of the safest aircrafts in the fleet.
3. Positive cash flow and strong asset base going for expansion
4. Diversification in cargo and car rental sector

5. Regionally a reasonably well known brand

Weaknesses

Here are the weaknesses in the Air Choice One SWOT Analysis:

1. Fleet operating is very less
2. Operating with very lower capacity of Air traffic
3. Very restricted routes of Operation

Opportunities

Following are the Opportunities in Air Choice One SWOT Analysis:

1. Increasing fleet size in domestic markets
2.Middle class spending is increasing and opportunity exists.
3. Increase Connectivity with the bigger airport to get more operational profits.

4. e-Commerce business is growing opportunity

Threats

The threats in the SWOT Analysis of Air Choice One are as mentioned:

1. Entry of bigger player in the same market
2.Rapid increase in the oil prices
3.Changing Government policy and higher administrative cost

Air Choice One Competition
Competitors

Below are the top 3 Air Choice One competitors:

1.Silver Airways
2.Great lakes Airlines
3.Sea port Airlines

The brandguide table above concludes the Air Choice One SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Choice One. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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