Aircruising Australia SWOT Analysis, USP & Competitors

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SWOT Analysis of Aircruising Australia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aircruising Australia

Parent Company

Charter cruise Air


Cruises, Charter plan


Airline Industry

Tagline/ Slogan



Sightseeing, Charter plan



Hassle free aerial trip

Target Group

Tourists, people who like to explore.


Personalized and luxurious tour trips

SWOT Analysis


1. Quality experience, Luxurious, small batch size for proper service
2. Customized airplanes to cater different size of tourist batch
3. Opportunity to land at the heart of the city
4. No of Plane’s are modified and choose accordingly to the need

5. REgionally well known brand in Australia for sightseeing and charter flights


1. Does not operated directly, chartering is done
2.Seasonal affect and business profitability depends on seasons.
3. Cost involved in operating is high and maintenance is challenging


1. People are spending money in tourism
2.It can operate internationally to serve better service to the world
3.Government is easing the norms to promote tourism


1. Entry of the bigger player in the market
2. High fuel cost
3. High operating cost and administrative cost



1. Sky traders
2.Sydney Sea planes
3.Pearl Aviation

The table above concludes the Aircruising Australia SWOT analysis along with its marketing and brand parameters.


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