Alaska Central Express SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 793

SWOT Analysis of Alaska Central Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alaska Central Express

Parent Company

Alaska Central Express


Cargo, Passenger charter planes


Airline Industry

Tagline/ Slogan

Ace to the rescue/More reliable More Destinations More often


Transport everything Including- Doc, seafood, spare parts in Alaska



Cargo, Passenger charter planes

Target Group

Business houses, Customer needed quick delivery of consignment


Low cost carrier

SWOT Analysis


1. Daily air cargo schedule for every part of Alaska
2. Strong order book and big clients
3. Capability of executing large orders
4. Availability of charter planes at state wise also

5. The company plans expand is existing fleet size


1. Majorly operating in Alaska hence less market share
2.Operating profits are less


1.Diversify to serve different geography
2.E-commerce business is growing fast
3.Taking big consignment from large business fraternity


1.New player in the market
2.Oil prices rise
3.Growth in road transport



1.Ryan Air services
2.Lynden Air cargo
3.Empire Airlines

The table above concludes the Alaska Central Express SWOT analysis along with its marketing and brand parameters.


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