Arctic Transportation Services SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 995

SWOT Analysis of Arctic Transportation Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arctic Transportation Services

Parent Company

Ryan Air Services


Cargo Airline



Tagline/ Slogan

The tough get going


Service to remote area

Arctic Transportation Services STP


Cargo Service

Target Group

Rural population of USA


Low cost carrier & Service to village in USA

Arctic Transportation Services SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arctic Transportation Services. Strengths are:

1. Strong presence in Village area of USA
2. Serving services to passenger in Village area
3. They have 14 aircraft for operations.
4. Operational efficiency is high


Here are the weaknesses of Arctic Transportation Services :

1.Serving only rural class
2.Operations requires frequent changes as per passenger and cargo demand
3. Already suffered a restructuring
4.Lower capacity Aircraft.


Following are the Opportunities of Arctic Transportation Services :

1.Expansion in other markets
2.Ecommerce Business
3.Connecting to the bigger airport of USA


The threats of Arctic Transportation Services are as mentioned :

1.New Player in the market
2.Old aircraft due to maintenance cost will be high
3.Rising global fuel prices

Arctic Transportation Services Competition


Below are the 3 main Arctic Transportation Services competitors :

1.Southern Air
2.Tepper Aviation
3.Northern Air cargo

The brandguide table above concludes the Arctic Transportation Services SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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