Arctic Transportation Services SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 734

SWOT Analysis of Arctic Transportation Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arctic Transportation Services

Parent Company

Ryan Air Services


Cargo Airline


Airline Sector

Tagline/ Slogan

The tough get going


Service to remote area



Cargo Service

Target Group

Rural population of USA


Low cost carrier & Service to village in USA

SWOT Analysis


1. Strong presence in Village area of USA
2. Serving services to passenger in Village area
3. They have 14 aircraft for operations.
4. Operational efficiency is high


1.Serving only rural class
2.Operations requires frequent changes as per passenger and cargo demand
3. Already suffered a restructuring
4.Lower capacity Aircraft.


1.Expansion in other markets
2.Ecommerce Business
3.Connecting to the bigger airport of USA


1.New Player in the market
2.Old aircraft due to maintenance cost will be high
3.Rising global fuel prices



1.Southern Air
2.Tepper Aviation
3.Northern Air cargo

The table above concludes the Arctic Transportation Services SWOT analysis along with its marketing and brand parameters.


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