ExpressJet Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 988

SWOT Analysis of ExpressJet Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘ExpressJet Airlines’

Parent Company

SkyWest Inc





Tagline/ Slogan

Live Connected


Largest regional airline in the world



Price sensitive customers

Target Group

Middle Class/Upper Middle Class


Highly reliable airlines

SWOT Analysis


1. Large customer loyalty programs – AAdvantage, SkyMiles and Mileage plus

2. Strong Brand image of the largest and efficient regional airline

3. Extensive network coverage with 2200 daily flights

4. Customer loyalty programs through frequent flyer programs

5. The brand also has alliances with other airlines reaching out to over 200 destinations


1. Faces competition from railways/roadways due to regional model

2. No presence in international markets means limited market share


1. Expansion into Asian and European markets
2. Agreements with international airlines to increase customer reach to tier-II cities in a single booking


1. Increasing fuel and labour costs
2. Heavy competition from other low cost airlines

3. Saturation in the existing market leading to revenue stagnation



1. Air Wisconsin
2. AMR
3. Southwest Airlines


The table above concludes the ExpressJet Airlines SWOT analysis along with its marketing and brand parameters.


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