Bering Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1166
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SWOT Analysis of Bering Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bering Air

Parent Company

Bering Air

Category

American domestic passenger services, charter services,Air ambulance

Sector

Airlines

Tagline/ Slogan

Since 1979

USP

Low dost carrier with variety of services

Bering Air STP

Segment

Service of charter, air ambulance, helicopter, cargo services in Alaska

Target Group

Village people of Alaska, Kotzebue

Positioning

Low cost carrier, services based on personal & business people

Bering Air SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bering Air :

1. Serves 30+ cities in western Alaska, trip to Russia
2. Gold points program for people as a customer loyalty program
3. Communities service such as:- free delivery of pizza for remote  location, recycle aluminum can
4. Wide range of aircraft (more than 25) to serve better.

5. CSR activities are also highlighted which adds to brand value

Weaknesses

1. Mostly service in western Alaska no other route
2.Small carrying capacity, old aircraft hits the profit margin
3. Not connected to any major airport in USA.

Opportunities

1. It can expand its services in adventurous journey
2.It can tie up business with local business player in Alaska to improve their cargo services
3. It can expand its passenger services by connecting major cities

Threats

1. Growth in ecommerce business will force the other mode of transport operational.
2.Entrant of any big player which can operate in lower margin
3.Rising oil prices will severely affect their operations

Bering Air Competition

Competitors

Below are the 3 main Bering Air competitors :

1.Alaska Air group
2.Era Alaska
3.Lyndel Air cargo


The brandguide table above concludes the Bering Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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