Bering Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1472

SWOT analysis of Bering Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bering Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bering Air to benchmark its business & performance as compared to the competitors and industry. Bering Air is one of the leading brands in the airlines sector. The table below also lists the top Bering Air competitors and elaborates Bering Air market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bering Air SWOT, Competitors, Marketing STP & Brand analysis Table
Bering Air Brand Analysis
Parent Company

Bering Air

Category

American domestic passenger services, charter services,Air ambulance

Sector

Airlines

Tagline/ Slogan

Since 1979

USP

Low dost carrier with variety of services

Bering Air STP
Segment

Service of charter, air ambulance, helicopter, cargo services in Alaska

Target Group

Village people of Alaska, Kotzebue

Positioning

Low cost carrier, services based on personal & business people

Bering Air SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bering Air. Strengths are:

1. Serves 30+ cities in western Alaska, trip to Russia
2. Gold points program for people as a customer loyalty program
3. Communities service such as:- free delivery of pizza for remote  location, recycle aluminum can
4. Wide range of aircraft (more than 25) to serve better.

5. CSR activities are also highlighted which adds to brand value

Weaknesses

Here are the weaknesses in the Bering Air SWOT Analysis:

1. Mostly service in western Alaska no other route
2.Small carrying capacity, old aircraft hits the profit margin
3. Not connected to any major airport in USA.

Opportunities

Following are the Opportunities in Bering Air SWOT Analysis:

1. It can expand its services in adventurous journey
2.It can tie up business with local business player in Alaska to improve their cargo services
3. It can expand its passenger services by connecting major cities

Threats

The threats in the SWOT Analysis of Bering Air are as mentioned:

1. Growth in ecommerce business will force the other mode of transport operational.
2.Entrant of any big player which can operate in lower margin
3.Rising oil prices will severely affect their operations

Bering Air Competition
Competitors

Below are the top 3 Bering Air competitors:

1.Alaska Air group
2.Era Alaska
3.Lyndel Air cargo

The brandguide table above concludes the Bering Air SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bering Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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