Brindabella Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 795

SWOT Analysis of Brindabella Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brindabella Airlines

Parent Company

Business Air Holding Pty Ltd


Regional Airline service in Australia


Airline Industry

Tagline/ Slogan



Operating as a regional player in Australia operating more than 12 locations



Commercial passenger services in Australia

Target Group

People travelling on vacations , business  and personal trips


Low cost carrier with connecting local festivals to traveler

SWOT Analysis


1. Codeshare agreement with Qantas Airline
2. Right now Operating with a capacity of 70 people
3. Operating in more than 12 locations in Australia
4. Linking the festivals in the serving cities to traveler to improve experience and business.


1. Already running under receivership and financial losses.
2. Faced problem with aircraft maintenance, aircraft grounded many times
3.Low load factors in various areas due to which operational efficiency is at toss.
4.Small fleet size due to maintenance issue, CASA grounded many aircraft


1.It can go on cargo business where operational efficiency will be more
2.Strategic and business alliance with bigger player
3.Operate in the business class which requires frequent flying


1. Degraded aircraft maintenance
2.Rising fuel prices
3.Government regulation and smaller fleet size after ban of aircraft



1.Alliance Airlines
2.JetGo Airlines
3.Regional Express Airlines


The table above concludes the Brindabella Airlines SWOT analysis along with its marketing and brand parameters.


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