Castle Aviation SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1268
Advertisements

SWOT Analysis of Castle Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Castle Aviation

Parent Company

Castle Aviation Inc.

Category

Charter airline, cargo service

Sector

Airlines

Tagline/ Slogan

The best way to fly, Meeting the demand

USP

Quick service and cost effective, Variant of services

Castle Aviation STP

Segment

Air charter, cargo service

Target Group

Business flier, cargo service with aircraft maintenance services

Positioning

Low cost charter service, convenient air transportation

Castle Aviation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Castle Aviation. Strengths are:

1. It can prepare a charter just before one hour of call, efficient
2. Maximum use of flight service variety of services
3. Present Already into aircraft maintenance service.
4. Cost effective journey includes propeller aircraft etc.

5. Certified to operate in all weather, license to carry HAZMAT also.

6. Passenger airline grew alongwith freight.

Weaknesses

Here are the weaknesses of Castle Aviation :

1. Fleet of old aircrafts so maintenance is required.
2. Debt level is high.
3. Smaller fleet size of few aircraft charter.
4.Challenges of ramping up the service as per the strong demand

Opportunities

Following are the Opportunities of Castle Aviation :

1. Growth in the passenger, cargo services as well as aircraft maintenance service.
2. Diversify in the area of operation in the form of variety of service plane
3. Direct link up with the business house will further ramp up the operations

Threats

The threats of Castle Aviation are as mentioned :

1. Rising fuel prices
2. Small fleet size and not able to cater the service to passenger
3.Government regulation and ageing of aircraft

Castle Aviation Competition

Competitors

Below are the 3 main Castle Aviation competitors :

1.Air T Inc.
2.AirNet Systems, Inc.
3.Ameriflight LLC

 

The brandguide table above concludes the Castle Aviation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Castle Aviation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: