Civair SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 818

SWOT Analysis of Civair with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Helicopter charter, Aircraft charter


Airline Industry

Tagline/ Slogan

In the aviation business since 1989


Serving various class and various services



Charter services for leisure and business travel

Target Group

Leisure travels, helicopter services


Safe and cost effective travel with quality experience

SWOT Analysis


1. Present in helicopter travel, leisure travel, flight training, aircraft charter
2. Aircraft maintenance is utmost important, safety standard well followed due to which able to cater larger mass
3. Able to diversify its offering to government, business organization (e.g.- survey, banner towing, filmography, traffic monitoring)
4. Fleet size of aircraft is diversified and able to meet various demand


1. Fleet size of few aircraft, Small fleet size
2.Seasonal operations for leisure travels, profit affected
3.Public image of player take a hit due to few inconveniences faced
4.Operational margin is a concern in case of low load factor


1. Operate in cargo services to supplement core business
2.Better marketing can allow people from world to take services
3.Operation in small places to further increase its presence


1.Rising oil prices
2.Very restricted business model, should try to enhance its presence in major cities
3.Carries fleet of Boeing aircraft with large capacity should try to operate in busy routes, maximize operations  to maximize profit



1.National Airways corporation
2.CHC Helicopter
3.Utair South Africa Pty Ltd.


The table above concludes the Civair SWOT analysis along with its marketing and brand parameters.


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