Compass Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1305

SWOT Analysis of Compass Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Compass Airlines

Parent Company

Trans states Holding


Commercial Airline business



Tagline/ Slogan

The safe and consistent delivery of airline services that exceed our customers’ expectations, at a cost that will bring them back!


Quality service, luxury travel.

Compass Airlines STP


Small aircraft operator with serving better than big aircraft operator

Target Group

People with comfort, class


Luxury travel

Compass Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Compass Airlines. Strengths are:

1. Larger fleet size of aircraft currently fleet has 40+ aircrafts.
2. Operates daily 190 flights in around 50+ cities
3. Dual class configuration to serve better as per people requirement
4. Operate with less workforce and maximize profit by operations efficiency

5. Better online service to cater the customer better, separate market and customer service team.


Here are the weaknesses of Compass Airlines :

1. Use only Embraer to serve the customer.
2. Labour relations issues which are yet to be fixed after take over by Trans air Holdings.
3. Dual class travel gets affected due to less travel load factor.


Following are the Opportunities of Compass Airlines :

1. Operate with different aircraft to cater larger mass
2.Retrofitted aircraft to serve cargo market
3.Development in ecommerce business and daily delivery of important item is a growing opportunity.


The threats of Compass Airlines are as mentioned :

1. Rising oil prices
2.Regulation imposed by government to operate with efficient and low emission standards
3.Big player who have larger carrying capacity and can affect the business.

Compass Airlines Competition


Below are the 3 main Compass Airlines competitors :

1.Cape Air
2.Executive Airlines
3.Colgan Air

The brandguide table above concludes the Compass Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Compass Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: