Compass Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1449

SWOT analysis of Compass Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Compass Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Compass Airlines to benchmark its business & performance as compared to the competitors and industry. Compass Airlines is one of the leading brands in the airlines sector. The table below also lists the top Compass Airlines competitors and elaborates Compass Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

Compass Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
Compass Airlines Brand Analysis
Parent Company

Trans states Holding


Commercial Airline business



Tagline/ Slogan

The safe and consistent delivery of airline services that exceed our customers’ expectations, at a cost that will bring them back!


Quality service, luxury travel.

Compass Airlines STP

Small aircraft operator with serving better than big aircraft operator

Target Group

People with comfort, class


Luxury travel

Compass Airlines SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Compass Airlines. Strengths are:

1. Larger fleet size of aircraft currently fleet has 40+ aircrafts.
2. Operates daily 190 flights in around 50+ cities
3. Dual class configuration to serve better as per people requirement
4. Operate with less workforce and maximize profit by operations efficiency

5. Better online service to cater the customer better, separate market and customer service team.


Here are the weaknesses in the Compass Airlines SWOT Analysis:

1. Use only Embraer to serve the customer.
2. Labour relations issues which are yet to be fixed after take over by Trans air Holdings.
3. Dual class travel gets affected due to less travel load factor.


Following are the Opportunities in Compass Airlines SWOT Analysis:

1. Operate with different aircraft to cater larger mass
2.Retrofitted aircraft to serve cargo market
3.Development in ecommerce business and daily delivery of important item is a growing opportunity.


The threats in the SWOT Analysis of Compass Airlines are as mentioned:

1. Rising oil prices
2.Regulation imposed by government to operate with efficient and low emission standards
3.Big player who have larger carrying capacity and can affect the business.

Compass Airlines Competition

Below are the top 3 Compass Airlines competitors:

1.Cape Air
2.Executive Airlines
3.Colgan Air

The brandguide table above concludes the Compass Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Compass Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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