Empire Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 945

SWOT Analysis of Empire Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Empire Airlines

Parent Company

Empire Airlines




Charter and Cargo Airlines

Tagline/ Slogan

We can do that!!


Passion for aviation and reputation for reliability, safety and excellence



Charter and cargo airlines

Target Group

Middle and Upper middle class


Customer satisfaction through passion , integrity and leadership and a We can do that attitude !!

SWOT Analysis


1. FedEx counts on Empire Airlines as an important part of their feeder system.

2. Empire has begun operating two ATR 42 aircraft acquired by Hawaiian Airlines on the latter airline's behalf on routes within the state of Hawaii. The name and branding Empire Airlines will be flying for Hawaiian under contract is "Ohana by Hawaiian." This will help it in building its brand equity and venture into new areas.

3.Strong brand equity

4. Operates 120 chartered and cargo flights in US


1.Negative image created due to flight accidents
2.Cost structure due to increasing labour and maintenance costs


1.Opportunity to  handle more government contracts and build relations for charter services

2.Utilize the relationship with Hawaiian Airlines to enter into new territory


1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Seasonality of charter and cargo services



1.American Charter service

2.Go Jet Airlines

The table above concludes the Empire Airlines SWOT analysis along with its marketing and brand parameters.


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