Empire Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1604

SWOT analysis of Empire Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Empire Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Empire Airlines to benchmark its business & performance as compared to the competitors and industry. Empire Airlines is one of the leading brands in the airlines sector. The table below also lists the top Empire Airlines competitors and elaborates Empire Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

Empire Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
Empire Airlines Brand Analysis
Parent Company

Empire Airlines





Tagline/ Slogan

We can do that!!


Passion for aviation and reputation for reliability, safety and excellence

Empire Airlines STP

Charter and cargo airlines

Target Group

Middle and Upper middle class


Customer satisfaction through passion , integrity and leadership and a We can do that attitude !!

Empire Airlines SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Empire Airlines. Strengths are:

1. FedEx counts on Empire Airlines as an important part of their feeder system.

2. Empire has begun operating two ATR 42 aircraft acquired by Hawaiian Airlines on the latter airline's behalf on routes within the state of Hawaii. The name and branding Empire Airlines will be flying for Hawaiian under contract is "Ohana by Hawaiian." This will help it in building its brand equity and venture into new areas.

3.Strong brand equity

4. Operates 120 chartered and cargo flights in US


Here are the weaknesses in the Empire Airlines SWOT Analysis:

1.Negative image created due to flight accidents
2.Cost structure due to increasing labour and maintenance costs


Following are the Opportunities in Empire Airlines SWOT Analysis:

1.Opportunity to  handle more government contracts and build relations for charter services

2.Utilize the relationship with Hawaiian Airlines to enter into new territory


The threats in the SWOT Analysis of Empire Airlines are as mentioned:

1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Seasonality of charter and cargo services

Empire Airlines Competition

Below are the top 2 Empire Airlines competitors:

1.American Charter service

2.Go Jet Airlines

The brandguide table above concludes the Empire Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Empire Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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