Express Freighters Australia SWOT Analysis, USP & Competitors

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SWOT Analysis of Express Freighters Australia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Express Freighters Australia

Parent Company

Qantas Freight




Cargo Airlines

Tagline/ Slogan

The Spirit of Australia


Excellence in safety, operational reliability, engineering and maintenance, and customer service



Domestic air freight carrier for time-sensitive freight such as mail, electrical equipment and computers

Target Group

Middle class and upper middle class, organizations requiring cargo services


High class services for time sensitive freight within Australia

SWOT Analysis


1. Qantas is Australia's largest airline, and the second oldest in the world overall which gives it years of services experience in this sector

2. Strong backing of the Australian government

3. With a majority share of the Australian domestic market, Qantas has a monopoly and strong brand equity in Australia

4. EFA holds its own Air Operators Certificate


1. Extremely competitive  market

2. Concentration of services in Australia only

3.Cost structure due to increasing labour and maintenance costs


1.Growing air cargo market  is an opportunity
2.Growing logistics market provides scope for expansion

3.Australian market has so far been untapped , hence can consolidate and increase market share with more services and flights


1. Volatility in crude oil costs
2. Rising Labour Costs
3.Increasing Competition in Australian Market from new start ups and SE airlines



1.Singapore Airlines

2.Air New Zealand

The table above concludes the Express Freighters Australia SWOT analysis along with its marketing and brand parameters.


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