Flight Alaska - Yute Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 875
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SWOT Analysis of Flight Alaska - Yute Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Flight Alaska - Yute Air

Parent Company

Flight Alaska Inc

Category

International

Sector

Airlines and charter services

Tagline/ Slogan

Wings of the People

USP

Provides safe, friendly, and hassle free flight experience!

STP

Segment

People living in Yukon-Kuskokwim delta region in Western Alaska

Target Group

Middle class and upper middle class

Positioning

Safe and reliable flights to the villages in Alaska

SWOT Analysis

Strengths

1. Long track record of safe and reliable operations. Yute Air has been recognized by the Medallion Foundation with Gold Stars for the Safety Program, CFIT Avoidance, Operational Control, and Maintenance and Ground Service

2.With  local roots in western Alaska dating back to the 1950's, Yute Air's pilots and staff have  commendable experience

3.Has a strong presence in Alaska

4. Domestically a prominent name in the region

Weaknesses

1.Services limited to operations in Alaskan villages only

2. Yute Air filed for bankruptcy and was acquired , company has gone through some negative publicity due to these issues

Opportunities

1.Expand into markets outside Alaska

2.Expand domestically and  fly to more places within Alaska

Threats

1. Employees turnover due to financial losses in past and fear of losing jobs again

2.Volatility in crude oil costs
3.Increasing labour and maintenance costs

Competition

Competitors

1.American Charter service

2.Frontier flying service

3.Alaska Airlines


The table above concludes the Flight Alaska - Yute Air SWOT analysis along with its marketing and brand parameters.

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