Executive Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1146

SWOT analysis of Executive Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. Executive Airlines is one of the leading brands in the airlines sector. The table below also lists the top Executive Airlines competitors and elaborates Executive Airlines segmentation, targeting, positioning & USP.

Executive Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
Executive Airlines Brand Analysis
Parent Company

AMR Corporation

Category

Aircraft ground handling, Airline Service in Bahamas, Caribbean

Sector

Airlines

Tagline/ Slogan

-

USP

Aircraft handling, Airline Service in Caribbean, USA

Executive Airlines STP
Segment

Ground services of aircraft, Flight operate in North America

Target Group

Airline player, People in North America

Positioning

Complete service provider, Responsible Airline to deliver best experience

Executive Airlines SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Executive Airlines. Strengths are:

1. Fleet Size of a few aircrafts with a limited carrying capacity
2. AAdvantage as customer loyalty program which is famous in world
3. Subsidiary of AMR group which offers great credibility for operation
4. Operational efficiency of the Aircraft and maintenance

Weaknesses

Here are the weaknesses in the Executive Airlines SWOT Analysis:

1. Operation seized in April 2013
2.All the aircraft were leased & held by parental AMR group.
3. Load factor was Less in the region of operation & was not able to attract customer under American Eagle brand

Opportunities

Following are the Opportunities in Executive Airlines SWOT Analysis:

1. Opportunity to expand in North America
2.Ground services could have been extended for more airlines and airports
3.Opportunity to serve the business class and bureaucrats

Threats

The threats in the SWOT Analysis of Executive Airlines are as mentioned:

1. Larger player present in the American Airline Business
2.It operated under a big brand nonperformance can force the organization to shut the operation down.
3.Entry of the Bigger plan which has large carrying capability (E.g- Airbus A380, Boeing 777 Dreamliner)

Executive Airlines Competition
Competitors

Below are the top 3 Executive Airlines competitors:

1.Culebra Air services
2.M&N Aviation
3.Four Star Aviation

The brandguide table above concludes the Executive Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Executive Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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