Federal Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 724

SWOT Analysis of Federal Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Federal Air

Parent Company

Federal Air PTY Ltd


Air shuttle, charter services throughout Africa


Airline Industry

Tagline/ Slogan

Exploring new horizons


Serving business and tourist class



Small route journey, shuttle service

Target Group

Business class, tourist service


Low cost shuttle and charter serving whole Africa

SWOT Analysis


1. Market leader in Air Shuttle service, daily flight to all games, reserves in the region
2. Fleet size of 15+ aircrafts, connecting major tourist places
3. Premier lounge service, on arrival support to customers
4. Customer service is given prime importance and customer are given many facilities to have a great experience in travel(e.g-meet & greet service, premier lounge, convenient travel, less time consuming)

5. Regionally a very strong brand in the region


1. Depends on season of the business for safari and tourist destination
2.Profit margin is less as it operates as a low cost carrier
3.Operates in very restricted region for tourist operation
4.Trip size is small due to which operational efficiency plays a vital role


1. Expand the fleet size to have diversified planes in sizes
2.Growth in the ecommerce business, can diversify in cargo business


1. Rising oil prices
2.Business is very season dependent and operational margin is less
3.Government regulation, unstable political scenario



1.Global Aviation
3.Solenta Aviation

The table above concludes the Federal Air SWOT analysis along with its marketing and brand parameters.


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