Go! Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1210

SWOT Analysis of Go! Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Go! Airlines

Parent Company

Mesa Airlines


Inter-island services within Hawaii



Tagline/ Slogan

Hawaii’s low fare airline


Operates Inter-Island, low cost

Go! Airlines STP


Commercial airline business

Target Group

People in the Island within Hawaii


Low cost Airline

Go! Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Go! Airlines :

1. Fleet size has a few aircraft Bombardier with capacity of 50 each and connects to destination islands.
2. Parent company Mesa group is the fastest growing regional airline in the world
3. Go! Miles program to attract the traveler
4. Interactive online services as well as various ways to enhance the personal trip


1. Limited operation mainly in Island within Hawaii
2.Alligation of fraud and already suffered through bankruptcy
3.Question were raised on the security when pilot slept in the flight


1. Expansion to serve other part of Area
2.Connecting major airport to its base location Honolulu Airport
3.It Can go for code share agreement to expand its operation in short run


1. Small fleet size due to which customer service can be affected in case of failure of aircraft
2.Route mapping in which big player would connect their flight through route followed by go!
3.Rising oil prices and government regulation

Go! Airlines Competition


Below are the 3 main Go! Airlines competitors :

1.Hawaiian Airlines
2.Island Air
3.Mokulele Airlines

The brandguide table above concludes the Go! Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Go! Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: