Harris Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1165

SWOT analysis of Harris Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Harris Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harris Air to benchmark its business & performance as compared to the competitors and industry. Harris Air is one of the leading brands in the airlines sector. The table below also lists the top Harris Air competitors and elaborates Harris Air market segmentation, target group, positioning & Unique Selling Proposition (USP).

Harris Air SWOT, Competitors, Marketing STP & Brand analysis Table
Harris Air Brand Analysis
Parent Company

Harris Aircraft Services Inc.

Category

Schedule, charter flight, maintenance of single, float equipped aircraft

Sector

Airlines

Tagline/ Slogan

We’ll take you there

USP

Flight seeing, adventurous trip, connecting south Alaska community

Harris Air STP
Segment

Trips and tour, cargo

Target Group

People of Alaska, sight seeing

Positioning

Quality experience to the customer in journey

Harris Air SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Harris Air. Strengths are:

1. It offers runway to runway service, daily schedule flight to connecting regions.
2. Charter and cargo service in southeast Alaska
3. It offers maintenance service to single, float equipped aircraft.
4. Adventurous trip is very attractive and people enjoy natural beauty around. Fleet contains Cessna, De Havilland beaver, piper chieftain.

5. The company has a strong presence regionally

Weaknesses

Here are the weaknesses in the Harris Air SWOT Analysis:

1. Business gets affected by weather condition and also has a small fleet size
2.Tour and sightseeing business is very seasonal
3.Operates only in rural southeast Alaska which further limits profit

Opportunities

Following are the Opportunities in Harris Air SWOT Analysis:

1. Expanding the operations in other region
2.Increase the maintenance service for large aircraft
3.Tie up with the local community for increasing business

Threats

The threats in the SWOT Analysis of Harris Air are as mentioned:

1. Rising oil prices and change in Government regulation
2.Big player coming in the market of operation
3.Ageing of the aircraft

Harris Air Competition
Competitors

Below are the top 3 Harris Air competitors:

1.Alaska Air Transit
2.Alaska Air Charter
3.Katmai Air Service

The brandguide table above concludes the Harris Air SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harris Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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