Island Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 650

SWOT Analysis of Island Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Island Airways

Parent Company

Island Airways


Small passenger airline


Airline Industry

Tagline/ Slogan

The Easiest way to fly to beaver island MI!


Service to Welke airport, Charlevoix municipal Airport, short route



Small passenger flight

Target Group

Business travel, family travel


Safe and consistent flier

SWOT Analysis


1. Operate in few routes, fleet contains Britten- Norman Islanders
2. Operating in the market since 1945
3. Online store to buy different stuffs and business link
4. Frequent flier program to lure customer


1. Fleet size is very small
2.Area of operation is restricted only for few destinations
3.Smaller population in the area of operation which affects the business


1. Expansion in the different part of Michigan
2.Tour and sightseeing operations season wise
3.codeshare agreement to run in different parts of Michigan


1.Rising oil prices
2.regulatory Norms from government
3.Small player coming in market



1.The Great lakes air
2.Pentastar Aviation
3.Kalitta Charter LLC

The table above concludes the Island Airways SWOT analysis along with its marketing and brand parameters.


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