Grant Aviation SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1081

SWOT Analysis of Grant Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Grant Aviation’

Parent Company

Grant Aviation





Tagline/ Slogan

Get there on Grant!


Complete airline services in Alaska

Grant Aviation STP


Passenger and cargo transfer

Target Group

Communities of Alaska


Reliable service

Grant Aviation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Grant Aviation :

1. Complete air services – scheduled, charter and cargo flights in Alaska

2. Frequent flyer program earns customer loyalty and repeat sales

3. Community awareness programs for recycling aluminum cans and PET bottles increase brand image

4. Regionally a strong brand name around Alaska


1. Fleet of small propeller driven carriers with maximum passenger capacity of a few

2. Low brand awareness and geographic limitations


1. Earning Medallion Shield status that increases reputation and hence customer base
2. Providing services like medevac and rescue operations


1. Demand fluctuations
2. Rising labour and peofessional services costs

3. Increasing presence of competitors

Grant Aviation Competition


Below are the 3 main Grant Aviation competitors :

1. Alaskan Airlines
2. Era Alaska
3. Wings of Alaska


The brandguide table above concludes the Grant Aviation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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