Key Lime air SWOT Analysis, Competitors & USP

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SWOT Analysis of Key Lime air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Key Lime Air’

Parent Company

Key Lime Air





Tagline/ Slogan

Fly Right. Right Now.


Largest single feeder network in US

Key Lime air STP


Passenger and cargo transfer

Target Group

Middle/Upper Middle class


High quality service

Key Lime air SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Key Lime air :

1. Largest feeder network in the US

2. Strategic location leads to servicing Central region, East and West Coast

3. Owns all the aircrafts and maintains high quality standards

4. Charter flights offer high quality customer services


1. Being a feeder airline, revenue dependency on large carriers is high

2. Very low brand awareness and less revenue


1. Expansion into Tier 1 cities

2. Tie-ups with airlines of Northern and Southern coast of US

3. More visibility through advertising


1. Demand fluctuations
2. Ending of contracts with large airlines

3. High cost of operations

Key Lime air Competition


Below are the 3 main Key Lime air competitors :

1. Colorado by Air
2. Sentient Jet
3. JetSet


The brandguide table above concludes the Key Lime air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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