Mokulele Airlines SWOT Analysis, Competitors & USP

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SWOT Analysis of Mokulele Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Mokulele Airlines’

Parent Company

Transpac Aviation





Tagline/ Slogan

Hawaii’s #1 island hopper


Preferred Hawaii operator

Mokulele Airlines STP


Passengers to Hawaii

Target Group

Daily commuters/Business travellers


Reliable service

Mokulele Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mokulele Airlines :

1. Scheduled and charter flights in Hawaii

2. Corporate services for business travellers

3. Exclusive tour packages with aerial tourism and travel

4. Personal services through charter flights and island hopping in Hawaii islands


1. Small fleet of a few airplanes

2. Brand awareness very low due to limited operations

3. Revenues are very less compared to bigger airline players


1. Offering cargo transport services
2. Expansion of services to Hawaiian islands and region


1. Demand fluctuations
2. Luxury yacht and sea travel are a threat

3. Small player as compares to bigger airlines means the fear of losing customers

Mokulele Airlines Competition


Below are the 3 main Mokulele Airlines competitors :

1. Hawaiian airlines
2. Go! airlines
3. Island air


The brandguide table above concludes the Mokulele Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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