PSA Airlines SWOT Analysis, USP & Competitors

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SWOT Analysis of PSA Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘PSA Airlines’

Parent Company

American Airlines Group





Tagline/ Slogan



Regional services subsidiary of US Airways



Price sensitive customers

Target Group

Middle class/Upper Middle class


Reliable operator

SWOT Analysis


1. Strong brand image of American Airlines group

2. Frequent flyer program – Dividend Miles

3. Strong alliances with other airlines – Star Alliance, Oneworld
4. Affordable prices due to cost efficiencies obtained by expertise from US Airways

5. Operates over 300+ flights daily to approx 70 locations in US


1. Faces competition from roadways/railways due to regional model

2. Low brand awareness and less revenue share

3. Geographical limitation means the brand will not have a substantial growth


1. Expansion of fleet and providing charter services
2. Agreements with major airlines to increase revenue through increased customer reach in tier-II and tier-III cities


1. Increasing fuel and labour costs
2. Airpilots association increased demands for training and wages
3. Saturation in eastern region might lead to revenue stagnation



1. Southwest Airlines
2. AMR
3. Skywest Airlines


The table above concludes the PSA Airlines SWOT analysis along with its marketing and brand parameters.


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