Superior Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 702

SWOT Analysis of Superior Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Superior Aviation

Parent Company

Superior Aviation





Tagline/ Slogan

Competitive rates with the highest standard of service


Complete air service to customers



Customers looking for complete air services

Target Group

Middle Class/Upper Middle class


Providing scheduled, charter and maintenance services

SWOT Analysis


1. On-demand and customized charter services for customers

2. Maintenance center with own technical staff

3. Providing services to aircrafts – sale, spare parts etc.

4. Flight training increases reputation and demand of airline


1. Small fleet size of a few aircrafts

2. Being a small regional player, it has limited revenue market share


1. Operating scheduled services in areas of high transit
2. Expansion of services in areas around Michigan

3. Tie-ups and associations with bigger brands


1. Demand fluctuations means instability in operations
2. Increasing fuel and labour costs

3. Unfavorable aviation industry parameters can affect business



1. Delta Private Jets
2. Sportsflight Airways
3. Corporate Flight Management


The table above concludes the Superior Aviation SWOT analysis along with its marketing and brand parameters.


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