UPS Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2454

SWOT Analysis of UPS Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UPS Airlines

Parent Company






Tagline/ Slogan

Synchronizing the World of Commerce


Efficient cargo transport

UPS Airlines STP


Cargo transfer

Target Group

Customers looking for cheap fares


Reliable service at affordable prices

UPS Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of UPS Airlines. Strengths are:

1. High market share in cargo transport

2. Strong brand equity and loyal customers

3. Cost advantage and efficient supply chain

4. The company has nearly 800 destinations including 350 international destinations

5. Innovations have ensured fuel saving is high priority


Here are the weaknesses of UPS Airlines :

1. High debts are a concern for financial stability
2. Strong union presence and accidents in the past have affected its image


Following are the Opportunities of UPS Airlines :

1. Geographical extension and more destinations
2. Online services to increase revenue

3. Tie-ups with existing players and also acquisition of smaller firms


The threats of UPS Airlines are as mentioned :

1. Intense competition in the cargo transfer industry
2. Increasing fuel and labour costs
3. Slowdown of economy leads to reduced revenues

UPS Airlines Competition


Below are the 3 main UPS Airlines competitors :

1. FedEx
2. United States Postal Service
3. Deutsche Post AG


The brandguide table above concludes the UPS Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to UPS Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: